Poster for Beneath The Surface
Poster and social media asset design for Beneath The Surface's event at Wire, Leeds. A dark and brutalist design for a gritty dubstep event.
6 months agoOliver Henry
We recently created the physical and digital event posters for an Oliver Henry curated show in Sydney, Australia.
The visual identity was inspired by shapes taken from the venues outside structure which were then translated into a colourful abstract gradient background for each of the posters. We also created an experimental typographical approach to provide further variation within the poster system which we could use throughout each of the deliverables ensuring a consistent theme across the different formats.
6 months agoFlux Pavilion Illustration & Animation
Illustration and animation for Flux Pavilion's latest releases.
From initial concept, ideas are hand drawn, illustrated and then animated, bringing Flux's visions to life across his online platforms and live shows.
Assets created: artwork & social assets.
Check the full project on Behance.
Commissioned by Circus Records.
6 months agoGarage Girls x Savannah - Reel
Instagram reel of DJ session from Honey Tapes, Savsannah and DJ Northern.
10 months agoInstagram feed - Smells Like Rock
Smells Like Rock is a concert serie from Barcelona created by all alternative rock bands from the city.
I designed their brand and Instagram feed, curating visually engaging and on-brand content that showcased the concerts and the performers. I used a consistent layout and color palette to create a unified look and feel, which strengthened the series' overall brand identity.
1 year agoMotion, Branding & Illustration Reel
A motion reel of animated illustration and client projects featuring 2D motion work, branding and illustration.
CC Track: Ketsa "Just for Fun" via the Free Music Archive https://freemusicarchive.org
Work featured (in order of appearance): The Heroic Collective (The Bite Podcast), Minority Trip Report, Explainer Video (B2B video), Mission Club (Introduction Video for Conferences and Website), 36 Days of Type Project Design Challenge, Ronley Teper's Big Black Clouds Music Video, Christmas Eyes (Personal Project), How a Pineapple Grows (Tribute Video), Puppet Island Vanity Plate/Motion Branding
All work under is under the copyright of their respective clients/owners.
Personal projects (c) Carolyn Tripp 2023
1 year agoKRISTEN KNIGHT
We were approached to create the artwork and associated assets for Kristen Knight's release 'What You Came Here For'. The overarching concept was to create a series of worlds that reflected each track with each one featuring an image of Kristen as the focal point. The atmospheric background was accompanied with a bespoke Kristen Knight symbol and white futuristic typography.
1 year agoElton John, Britney Spears - Hold Me Closer Visualiser
The Visualiser
With 6 Million views in the first 6 hours, this visualiser gave a small glimpse at the full official video. The art direction toyed with the mix of two styles, representing the coming together of each artist.
Commissioned by Universal Music Group.
1 year agoSpotify Canvas visual art by Natalia From Earth
Multimedia Visual Art for various artists
1 year agoEzra Collective BTS social media content
We worked in collaboration with design studio Raised By Bears to edit a behind-the-scenes series to promote the release of Ezra Collective's studio album Where I'm Meant To Be for Partisan Records. Showcasing BTS footage of the band in the studio working on the album, we produced a range of content featuring track teasers to be released via social platforms.
Commissioned by Partisan Records.
1 year agoKlangstof | Lyric Video "Ocean View"
A set of lyric videos to accompany the release of Klangstof's "Ocean View EP". Inspired by the release's pack shot, rubbish bags litter the empty environment, as lyrics pass in and out to match the melancholic tone of the release.
Supplementary deliverables include; social clips and a Spotify canvas ad.
Label: Velveteen Records.
Direction and motion design: Michael Speed.1 year agoArt Direction for Areia AV
For this EP album cover I created cartoon versions of the band's members and put them in a colorful atmosphere of spaceships and space travel. I also created several images and videos for their social media accounts to engage with their fans and celebrate the release's numbers.
1 year agoABBA GOLD - 30th Anniversary Edition
Campaign visuals for the 30th Anniversary of ABBA Gold for Universal Music
Commissioned by Universal Music Group.
1 year agoKasabian - The Alchemist's Euphoria
Animated artwork and tracklist reveal - Kasabian
Commissioned by Columbia Records.
1 year agoFrank Carter & The Rattlesnakes Album Release/Tour Social Ad
Instagram social ad for Frank Carter & The Rattlesnakes' album release and tour for 'Sticky'. Animated with After Effects.
1 year agoWelshy - 'Haiti (Nathan Dawe Remix)' Social Media Strategy
Welshy - 'Haiti (Nathan Dawe Remix)' Social Media Strategy
With the success of Haiti as a single, a remix package was put together, including a remix from DJ and Producer Nathan Dawe. A minimal but effective rollout was put together for this, to tease, announce and drive to the record, and also led to Nathan Dawe sharing assets we produced on his Instagram story.
KEY LINKS:
https://insanityrecords.lnk.to/HaitiNDRemix
https://www.instagram.com/p/CLFKrUtHYZV/
https://www.instagram.com/p/CLM5Ee4HVkD/
https://www.instagram.com/p/CLwgsgsn5W8/
Follow Welshy:
http://tiktok.com/@welshyofficial
https://www.instagram.com/welshyofficial/
https://www.youtube.com/welshyofficial
https://open.spotify.com/artist/2eDmtsJH4pQksx4CNhlSQ6?si=b500f9381a124e32
Commissioned by Insanity Records.
,Commissioned by Sony Music UK.
1 year agovaultboy - 'everything sucks' Social Media Strategy
vaultboy - 'everything sucks' Social Media Strategy
vaultboy struck a chord with users on TikTok when he uploaded a video of a rough demo he'd just written for a song called 'everything sucks'. The track's lyrics focussed on the mood of the world at the time - everything kinda sucked, but positivity, humour and hope got us through.
When this demo saw a response of over 1M views on the original TikTok (followed by one with 9M views), I worked with vaultboy and his team to devise a strategy to keep pushing this record and drive it to become a success, both on and off TikTok.
The result was tens of thousands of presaves from social platforms, with TikTok being the primary driver, over 450K UGC videos using the everything sucks sound, 750M views on videos containing the audio, and over 100M streams on Spotify. The track also topped viral charts around the world on Spotify, hit airwaves across the world, and saw remixes with the likes of GRACEY, Eric Nam, and more.
KEY LINKS:
https://vaultboy.fanlink.to/EverythingSucks
https://vaultboy.fanlink.to/EverythingSucks-GRACEY
https://vaultboy.fanlink.to/EverythingSucks-EricNam
https://www.tiktok.com/@vaultboymusic/video/6929985425339583750
https://www.tiktok.com/@vaultboymusic/video/6954850773737983237
https://www.tiktok.com/@vaultboymusic/video/6952227185268690181
https://www.tiktok.com/@vaultboymusic/video/6943699652420160774
Follow vaultboy:
https://www.tiktok.com/@vaultboymusic
https://www.instagram.com/vaultboy
Commissioned by Fast Friends.
1 year agogrentperez - Social & Creative Consultancy
grentperez - Social & Creative Consultancy
grentperez is a 20 year old artist based in Sydney who has been making waves from his childhood bedroom over the last few years, racking up tens of millions of views on his ‘Sing U to Sleep’ YouTube series. Since day 1, fans have been wowed by his flawless vocals and musical charisma, bringing him to now boast over 500K subscribers on the platform.
I worked on the grentperez artist project for 18 months, to help him make the transition from a music YouTuber, to a fully-fledged artist with millions of streams and a hugely engaged fanbase; whilst still retaining his personality and charisma.
This strategic guidance, content ideation and optimisation resulted in growing his TikTok and Instagram accounts to over 100K followers each, alongside the wider artist project growth - now with millions of monthly listeners on Spotify.
As part of this, I also worked on the campaign for his track 'Cherry Wine', which now boasts over 50M streams on Spotify worldwide
Follow grentperez:
https://www.tiktok.com/@grentperez
https://www.instagram.com/grentperez/
https://youtube.com/grentperez
Commissioned by Fast Friends.
,Commissioned by AWAL.
1 year agoJay Pryor - 'Aside' Social Media Strategy
Jay Pryor - 'Aside' Social Media Strategy
For Jay's single 'Aside', released through Positiva/EMI, I created a rollout plan which rebranded his socials (as this was the start of a new era for Jay - sonically and visually), teased his return and set the stage for this release.
Jay produced audio snippets to use in teasers, and we briefed a 3D artist who created the assets to our spec. We then rolled these out, and also included a creative Instagram activation - this required users to presave the track and join Jay's mailing list, where a link to a secret Instagram account set to private was sent to them.
On this secret Instagram account were details of a livestream going on to tease the release - the visualiser was shown to this select group of followers who had presaved, a few days before release.
KEY LINKS:
Follow Jay Pryor:
https://www.instagram.com/jaypryor/
https://www.youtube.com/jaypryor
https://www.tiktok.com/@jaypryormusic
Commissioned by EMI Records.
,Commissioned by Universal Music UK.
1 year agoWelshy - 'Haiti' Social Media Strategy
Welshy - 'Haiti' Social Media Strategy
2020 saw Welshy post a unique piece of TikTok content - sampling a rugby ball into making a full track. The result of this track was what would soon become 'Haiti'
The demo from TikTok blew up, both on platform and across Soundcloud and YouTube, prompting Insanity Records to sign Welshy as an artist, with Haiti being the first single.
Insanity Records approached me to help them turn a viral demo into a fully-fledged campaign and successful record on social - and through utilising storytelling content (see key links), viral content and more, the record now sits at over 11M streams on Spotify, 12M views on the TikTok sound and has achieved Gold status in Ireland, as well as seeing a huge bump in followers, views and engagement for Welshy as an artist project.
KEY LINKS:
https://insanityrecords.lnk.to/HaitiWelshy
https://www.tiktok.com/@welshyofficial/video/6800053739517414661
https://www.tiktok.com/@welshyofficial/video/6881652534814067970
https://www.instagram.com/p/CGItx5BH9gG/
https://www.instagram.com/p/CGiEyP7Hh0X/
https://www.instagram.com/p/CPd4HxHHEAU/
Follow Welshy:
http://tiktok.com/@welshyofficial
https://www.instagram.com/welshyofficial/
https://www.youtube.com/welshyofficial
https://open.spotify.com/artist/2eDmtsJH4pQksx4CNhlSQ6?si=b500f9381a124e32
Commissioned by Insanity Records.
,Commissioned by Sony Music UK.
1 year ago