Captivate with an animated video
It shouldn’t be a massive surprise that animation has caught on as a key creative and promotional tool in the music industry – and stayed popular ever since.
After all, animation offers both aesthetic appeal and practical advantages, often epitomising the escapist and the fantastical, and sometimes simply making more sense – such as during the recent pandemic, when lockdowns made in-person video shoots trickier or even impossible to execute.
Whatever your circumstances and expectations might be when it comes to your animation project, Creative Commission can help make it possible. Our platform makes it quick and easy for managers and record labels to find skilled and experienced freelance animators.
What should be included in an animation brief?
As with any other kind of creative brief when you are seeking to work with an animator or filmmaker, your animation brief will need to touch on certain fundamentals.
Those will include an overview of your project and its scope, as well as information about what kinds of animated visuals you would like to use in the video, what audiences the video will be aimed at, and perhaps some examples of existing animated videos that inspire you.
Your animation brief will also need to detail the deliverables from the project, the dates these will be expected, and your budget. The more information you can provide at this stage, the better the structure and sense of direction the project is likely to have.
Complete guide to animations
Our Animation Briefs
Our Top Animators
Creative Commission comprises a network of thousands of freelance professionals from across the world, with many of these specialising in animation. Below are the current leading animators making up our network; why not reach out to them today about your own project?
Creates original digital content, from CGI animation and video game cinematics to complex VFX.View profile
Award winning team of creative animators, that work in 2D, motion graphics, 3D and stop motion.View profile
East Sussex, UK
Award-winning animator specialising in music promos, lyric videos and social content.View profile
From producing full music videos and campaigns to short creative edits for socials.View profile
IL, United States
Animator, director, illustrator, and artist with clients including Sony Music, Armada and Warner Chappell.View profile
London-based agency produces digital content and specialise in interactive and disruptive content.View profile
Four stages to follow in creating an animated video
Animation can be a world of possibility for creatives and the music labels, managers and artists who benefit from their work. But what steps will you have to go through with your hired freelance professional, in order to get your animated video ‘just right’?
Bringing together reference materials that inspire you – and from various sources – will help give your animated video project some direction from the earliest stage. It will also inform the animator when they are trying to get a sense of the visual sensibility that you desire for your animated video.
While different creatives work in different ways, many animators won’t get straight on with the animation or even look at a computer screen. Instead, they might sketch out the characters, to establish what they might broadly look like before turning to a software package like Illustrator or Photoshop.
The animator you collaborate with might scan the aforementioned paper sketches into their computer, and then complete the line work in a software program. The subsequent addition of colour, shading and texture will allow for the general aesthetic ‘vibe’ of the animated project to start taking form.
Not all animators use the same software for the animation process itself – depending on their own preferences and the nature of the project, a combination of such packages as Adobe Animate, Adobe After Effects and Blender might all be used.