Racked Records - Logo design and release artwork

I was asked to help come up with an identity for record label Racked Records. For the logo the brief was to include some sort of security tag that you would usually find on some products/items of clothings in stores. I wanted to create something minimal but also to bear in mind that the logo would be seen on record centre labels, so I wanted it to look cool if it was spinning on a record.

As well as this I also Designed the artwork for the Sweet Chill EP by Samurai Breaks was such an enjoyable project. The brief was to make the sleeve resemble the packaging of a Thai sweet chilli sauce bottle. To achieve this, I styled the top and bottom of the sleeve to mimic the plastic bottle, with the "sauce" visible behind it. The label was intentionally designed with a slightly "stock image" feel to enhance the aesthetic, featuring playful nods to nutritional details you’d find on real packaging—reimagined with a musical twist, including the tracklist and a cheeky note of 160 burns per minute.

Credits:
Sleeve photography: Cicely Grace.
Racked Records logo illustration featured on Sweet Chilli EP: Tavs World.

Branding for Charlie Boon's Departures

Branding for Charlie Boon's event's company 'Departures'

B2DT Sharingan Fitted Caps

The 02DATRAP® Sharingan Fitted Caps were designed as a tribute to the legendary Lake Elsinore Storm Caps, which were synonymous with the UK grime scene during the early 2000s. This concept was inspired by the iconic Sharingan sound effect from the Naruto anime franchise, which is used by BACK2DATRAP producer Bally as his producer tag throughout Lancey’s mixtape. 

This capsule was created in partnership with Years of Tears, a London based punk brand owned and run by Lancey’s close friend and fashion designer, Slik Syd

NOIRE & BLANCHE

Based on limitations, the branding of this 
French House Music Label draws a comparaison between the creation of the classic House sound through 
the machines they used by emulating the firsts 
off the shelf layout software 

The identity is built through
a limited modular system composed 
of 3 bespoke fonts – icons, 8bit, 16bit.
And a large variety of logos designed 
on an early versoin of  WordArt.

Logo and Tshirt design for Baby Draco

Created a logo and merch design for artist Baby Draco

West End Records / Brand refresh

I worked on the brand refresh for West End Records, an American music record label that focuses on Electro, Disco, Garage House, Boogie, and Hip-Hop genres.

I had to simplify and modernise the logo, and develop a fun and modern aesthetic inspired by Keith Haring's illustrations. His illustrations were a big part of Paradise Garage, the iconic club in New York where West End's disco music was prominently played.

/ Logo
/ Branding 
/ Illustration
/ Marketing assets (static and animated)
/ Digital Album Art
 

Commissioned by BMG.

Awesome Orientalists From Europa

Full branding and graphic design for Awesome Orientalists From Europa 3 part project.

https://aofe.bandcamp.com/

Ali Gria Brand Identity

DJ & producer on a mission to connect, inspire, and uplift.

Ali Gria's brand journey is a harmonious blend of inspiration, inclusiveness, and innovation.

Her music resonates with the therapeutic power of dance and the unity it fosters within her diverse community of listeners.

Through this project, we transformed Ali Gria's brand to reflect her commitment to authenticity, sustainability, and mental health advocacy. Together, we created a vibrant brand that speaks to the heart, connecting individuals with a shared passion for music, dance, and personal growth.

Merch Design

Some merch design I did for different musicians.

Latitude 2012

Concept artwork for Latitude Festival. Print ads (30+) for various newspapers and magazines (Guardian, Independent, TimeOut, NME, etc.). Longitude and Tour de Latitude sub logo designs. Press packs, web ads, HPTOs, OOH, DOOH.

Commissioned by Festival Republic.