vaultboy - 'everything sucks' Social Media Strategy
vaultboy - 'everything sucks' Social Media Strategy
vaultboy struck a chord with users on TikTok when he uploaded a video of a rough demo he'd just written for a song called 'everything sucks'. The track's lyrics focussed on the mood of the world at the time - everything kinda sucked, but positivity, humour and hope got us through.
When this demo saw a response of over 1M views on the original TikTok (followed by one with 9M views), I worked with vaultboy and his team to devise a strategy to keep pushing this record and drive it to become a success, both on and off TikTok.
The result was tens of thousands of presaves from social platforms, with TikTok being the primary driver, over 450K UGC videos using the everything sucks sound, 750M views on videos containing the audio, and over 100M streams on Spotify. The track also topped viral charts around the world on Spotify, hit airwaves across the world, and saw remixes with the likes of GRACEY, Eric Nam, and more.
KEY LINKS:
https://vaultboy.fanlink.to/EverythingSucks
https://vaultboy.fanlink.to/EverythingSucks-GRACEY
https://vaultboy.fanlink.to/EverythingSucks-EricNam
https://www.tiktok.com/@vaultboymusic/video/6929985425339583750
https://www.tiktok.com/@vaultboymusic/video/6954850773737983237
https://www.tiktok.com/@vaultboymusic/video/6952227185268690181
https://www.tiktok.com/@vaultboymusic/video/6943699652420160774
Follow vaultboy:
https://www.tiktok.com/@vaultboymusic
