The home of animated lyric videos
When we say we’re the home of animated lyric videos here at Creative Commission, we aren’t kidding. Our platform, bringing together major music industry players like record labels and managers with professional freelancers from around the globe, has been central to the explosion in popularity of lyric videos in the YouTube age.
And we can continue to do the same for you – whether you are a creator wishing to be hired, or someone looking to hire a creator, drawing upon our powerful network and platform.
What’s contained within the ideal lyric video brief?
The most successful and memorable lyric videos might seem very simple. Just think of such classics as Cee Lo Green’s “F*ck You”, Elton John’s “I Can’t Go On Living Without You”, Little Simz’ “Rollin Stone” and Prince’s “Sign o’ the Times” – the latter effectively one of the pioneers of lyric videos way back in the 1980s.
But such apparent simplicity belies the fact that there will be a lot to think about when you come to have an animated lyric video created.
That “a lot” will need to encompass visual references to give the animator an idea of the visual style you are aiming for, as well as the scope, budget, deadline, and creative licence – bearing in mind that not all creators have the same preferences. Some, for instance, favour a relatively loose brief to give them freedom to explore, whereas others may prefer being given more detail before they start.
Fortunately, putting together a good lyric video brief doesn’t have to be an overwhelming or intimidating process; we quizzed some animators on how you can best spec your requirements.
Complete guide to lyric videos
Our Lyric Video Briefs
Our Top Users For Lyric Videos
Here are the current top users on the Creative Commission platform who are creating animated lyric videos; why not get in touch with them to discuss how they could help you realise your project?
Animation director specialised in collage and mixed media work.View profile
A creative agency and studio based in London, producing projects for clients worldwide.View profile
Randburg, South Africa
Owner Michael Robertson has built up a notable portfolio in the music and lyric video industry.View profile
East Sussex, UK
Award-winning animator specialising in music promos, lyric videos and social content.View profile
Music and lyric videos, explainers, social media content, billboards, logos, and so much more.View profile
Yes Please! Productions
A full service creative studio for the music industry based in Hackney.View profile
Creating the perfect lyric video in 4 steps
Any motion graphics expert will tell you that creating a captivating lyric video that gets the results you want, will not come down to just rustling up any old thing in a few hours. Instead, there’s a very deliberate process that goes into it – after all, your lyric video could be launching the next superstar.
Undertaking initial research
Although the exact way in which a commissioned artist may start their work on a lyric video can vary from one project to the next, there’s one constant: the need to start with research.
Typically, the creator will listen carefully to the music and will consider other visual references – such as those provided in the brief, and maybe the artist’s own fashion sense – to give themselves an authentic flavour of the artist and track.
Coming up with a concept
Before the creation of the first frame of the lyric video, the commissioned animator will usually have a creative, collaborative discussion with the client, who will be shown the early vision for the video.
This is the stage at which agreement is usually reached on what the lyric video will broadly look and feel like.
A storyboard is a chronological series of images or illustrations that will be used to pre-visualise the animated lyric video. In some cases where there is a lack of time, the animator might jump straight to the storyboarding stage, submitting some sample frames, to which the client might request some changes.
Using software to create the lyric video
Typically, animators do not use just one software package to create a lyric video, given the variety of software that is likely to be needed to achieve the desired overall look.
The textual lyrics within a video are usually animated using Adobe After Effects, for example, before other software – such as Adobe Photoshop or Toon Boom Animation – may be used for animating other elements of the video.
These steps will typically be followed by client feedback and any reworking that may be asked for, before rendering and final delivery of the project.