Video Edits Social Campaign - Alayna (Nettwerk Music Group)

Client: Nettwerk Music Group
Project: 30 Short-Form Social Videos for Alayna

I collaborated with Nettwerk Music Group to create a series of 30 engaging, visually stunning, and emotionally resonant short-form videos for singer-songwriter Alayna. This project was focused on highlighting Alayna’s debut album, Self Portrait of a Woman Unravelling, while showcasing her music, artistry, and accompanying lyric journal.

My Role:

• I edited 30 social media videos tailored for TikTok and Instagram Reels, designed to captivate Alayna’s target audience of women aged 25-32.
• Each video aligned with Alayna’s themes of self-discovery, introspection, growth, and artistry, while also highlighting her songs, her lyric journal, and her identity as a singer-songwriter.
• I worked with the assets provided by Alayna’s team, including videos, photos, and creative references, to deliver compelling content that told her story.

Creative Highlights:

• Dynamic Edits: I brought Alayna’s introspective lyrics to life through dynamic visuals, layered storytelling, and trend-driven editing styles that resonated with her audience.
• Thematic Cohesion: Each video served as a standalone piece while also contributing to a cohesive narrative across the campaign, seamlessly connecting Alayna’s personal story, her music, and her journal.
• Call-to-Actions: I strategically placed CTAs to encourage viewers to listen to the album, engage with Alayna’s music, and explore the limited-edition lyric journal.

Impact:

Through my work, I amplified Alayna’s online presence, helping to foster deeper engagement with her audience and positioning her as an authentic, introspective artist. This series supported Nettwerk Music Group in rolling out a successful social media campaign that reflected the emotional core of Alayna’s music and brand.

Portfolio Note: These videos showcase my ability to blend music storytelling with trend-savvy editing for TikTok and Instagram. I’m proud of how this project captures both the heart of Alayna’s work and the attention of her audience.

Commissioned by Nettwerk Music Group.

Lyrics music video for Lih Cash

Music video edit with lyrics for artist Lih Cash song Belt

Chloe Jane - Need U

Created a dynamic and engaging music visual edit for artist Chloe Jane. Using Premiere Pro, I carefully synchronized the visuals with the track's rhythm to enhance the viewer's experience. I aimed to deliver a seamless, energetic visual flow that complements Chloe's music and artistic style.

Director + Creative Director: @cor.ece
Video Editor @nataliafromearth
DP @lunatictony

Chloe Jane - Keep Holdin' On (Set Me Free)

In this project, I handled both video editing and color grading to create an immersive "alien vibe" for Chloe Jane’s music video. Edited in Premiere Pro, I used vibrant, futuristic colors to evoke a surreal, extraterrestrial atmosphere. The video’s rhythm and pacing were carefully crafted to align with the track, creating a seamless blend of visual effects and music that captivates and transports the viewer.

Director + Creative Director: @cor.ece
Video Editor @nataliafromearth
DP @lunatictony

The Horse / Matthew Herbert & The London Contemporary Orchestra

Mini documentary of the making of Matthew Herbert‘s new album The Horse.

Commissioned by BMG.

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Video editing for Ayra Starr x Honda - live performance 

Commissioned by Platoon.

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Animation project by Tobias Lever

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Editing and analogue video synth processing for Childe's 'Better Friends'.

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Link to Promotional asset

- Creative direction

- Motion design

- Video editing

- Graphic design