Music video directors
When one utters the term ‘music video’, most of us have an instinctive sense of what is meant by this. Since at least the dawn of the MTV age in the 1980s, and into the YouTube era of the 2000s and 2010s, music videos have exerted profound promotional power for artists.
And if you are looking to have a compelling and relevant new music video rustled up in the 2020s, Creative Commission can be the platform that helps make it all possible.
We are all about bringing together the best freelance creators with major music-industry players such as managers and record labels. CC is the complete hiring hub, making it even easier to turn a dreamed-about music-video project into reality – and captivate audiences in the process.
What does the most effective music video brief look like?
Most of us have our own favourite music videos – many of them, from stars ranging from David Bowie and Madonna to Beyonce and Dua Lipa, being utterly iconic. But the creation of a music video that captures the imaginations of all who set their eyes upon it, will be far from just the work of a moment.
So, when you are assembling a music video brief, you will need to account for a wide range of elements. The brief will need to communicate something of the artist’s creative sensibility and desired visual aesthetic, so that the video can be well-matched to this.
It will also help to be specific about the audiences you wish to reach, and the format that you desire for your video – a lyric video, for instance, potentially being very different to a more visually resplendent and ambitious on-site production. Speaking of which, you may even have a given physical location already in mind for your music video.
Then, of course, there are those other must-not-miss ‘basics’ – including the budget, deadline and how you intend to promote and distribute the final video. Being detailed about these elements can all further contribute to a successful working relationship with your chosen creator.
Our Music Video Briefs
Our Top Music Video Directors
Which directors on the Creative Commission platform specialise in the creation of music videos? Below are our leading represented filmmakers and producers; feel free to reach out to them today to ask for assistance with your project.
Mulberry creates commercials, music videos, animations & branded content.View profile
Say Goodnight Films
An independent production company focusing on creative visual work and cinematic storytelling.View profile
Los Angeles-based video production company and artist management.View profile
UK based, award winning director + designer based in the north of England.View profile
Bailey Tom Bailey
UK based writer, director and editor with a darkly comical and surreal aesthetic.View profile
Past clients include popstar Jax Jones, DJ & producer James Hype, singer Anne Marie and more.View profile
Four steps to the creation of your dream music video
Whether you are looking to have a music video created for an established artist or a comparative newcomer, many of the fundamentals of the process remain the same. Those are likely to encompass such stages as the below.
Deciding on the type of music video
This will have much to do with the music track for which you are seeking to have a video created, and the visual story you wish to tell with your video.
While some music-video projects may suit the creation of a performance video in which the artist sings or plays the track live to a camera, for others, a more abstract or narrative approach may be preferred.
Building up the concept
In the filmmaker or producer’s direct discussions with the artist or band, they will typically ask for ideas of exactly what the client wishes the video to consist of. What themes or visual elements does the artist intend to be addressed or included?
As part of this, the artist may be able to put forward existing videos they are inspired by, to provide a sturdier guideline for the ‘vibe’ of their own video.
Putting together a storyboard
Now, it’s time for the video to take more concrete shape. The storyboard will comprise shot-by-shot sketches, covering the entirety of the music video.
The creator and artist will need to work together carefully on this, considering such aspects as camera angles and the types of shots they desire, potentially encompassing the likes of close-ups and full-length shots of the characters that are to star in the video.
Filming the video
Once the filmmaker or producer has undertaken the other necessary preparations – including securing a filming location, bringing together a film crew, and even sourcing the crucial equipment – it will be time to start shooting.
This will be followed by a post-production stage, in which the video footage is transferred to a computer and editing software is used to get the video and audio combination nicely synced.