Skip to main content

Jay Pryor - 'Aside' Social Media Strategy

Image

Jay Pryor - 'Aside' Social Media Strategy

For Jay's single 'Aside', released through Positiva/EMI, I created a rollout plan which rebranded his socials (as this was the start of a new era for Jay - sonically and visually), teased his return and set the stage for this release.

Jay produced audio snippets to use in teasers, and we briefed a 3D artist who created the assets to our spec. We then rolled these out, and also included a creative Instagram activation - this required users to presave the track and join Jay's mailing list, where a link to a secret Instagram account set to private was sent to them.

On this secret Instagram account were details of a livestream going on to tease the release - the visualiser was shown to this select group of followers who had presaved, a few days before release.

KEY LINKS:

https://jaypryor.lnk.to/Aside

Follow Jay Pryor:

https://www.instagram.com/jaypryor/

https://www.youtube.com/jaypryor

https://www.tiktok.com/@jaypryormusic