Jay Pryor - 'Aside' Social Media Strategy
Jay Pryor - 'Aside' Social Media Strategy
For Jay's single 'Aside', released through Positiva/EMI, I created a rollout plan which rebranded his socials (as this was the start of a new era for Jay - sonically and visually), teased his return and set the stage for this release.
Jay produced audio snippets to use in teasers, and we briefed a 3D artist who created the assets to our spec. We then rolled these out, and also included a creative Instagram activation - this required users to presave the track and join Jay's mailing list, where a link to a secret Instagram account set to private was sent to them.
On this secret Instagram account were details of a livestream going on to tease the release - the visualiser was shown to this select group of followers who had presaved, a few days before release.
KEY LINKS:
Follow Jay Pryor:
https://www.instagram.com/jaypryor/
