SoundCloud Concept: Tokyo × Berlin Artist Intro Series

SoundCloud Concept: Tokyo × Berlin Artist Intro Series
An imagined @soundcloud campaign designed for Instagram, spotlighting underground artists from two cities with distinct sonic cultures: Tokyo and Berlin.

This concept introduces a visual format for localized playlist promotion—featuring emerging voices with custom-designed artist portraits and editorial-style visuals that reflect their scene, sound, and identity.

The design approach combines music discovery with platform-native storytelling to enhance visibility for independent talent.

Artists 💋:
@anatemusic
@echi55555_djmadara

I’m currently open for collaborations with artists, producers, event organizers and labels seeking a tailored visual identity.

See the details on my website, find the link on my bio!

Commissioned by SoundCloud.

Poster for Beneath The Surface

Poster and social media asset design for Beneath The Surface's event at Wire, Leeds. A dark and brutalist design for a gritty dubstep event. 

Oliver Henry

We recently created the physical and digital event posters for an Oliver Henry curated show in Sydney, Australia.

The visual identity was inspired by shapes taken from the venues outside structure which were then translated into a colourful abstract gradient background for each of the posters. We also created an experimental typographical approach to provide further variation within the poster system which we could use throughout each of the deliverables ensuring a consistent theme across the different formats. 

Garage Girls x Savannah - Reel

Instagram reel of DJ session from Honey Tapes, Savsannah and DJ Northern. 

Instagram feed - Smells Like Rock

Smells Like Rock is a concert serie from Barcelona created by all alternative rock bands from the city.

I designed their brand and Instagram feed, curating visually engaging and on-brand content that showcased the concerts and the performers. I used a consistent layout and color palette to create a unified look and feel, which strengthened the series' overall brand identity.

KRISTEN KNIGHT

We were approached to create the artwork and associated assets for Kristen Knight's release 'What You Came Here For'. The overarching concept was to create a series of worlds that reflected each track with each one featuring an image of Kristen as the focal point. The atmospheric background was accompanied with a bespoke Kristen Knight symbol and white futuristic typography.

Motion, Branding & Illustration Reel

A motion reel of animated illustration and client projects featuring 2D motion work, branding and illustration.

CC Track: Ketsa "Just for Fun" via the Free Music Archive https://freemusicarchive.org

Work featured (in order of appearance): The Heroic Collective (The Bite Podcast), Minority Trip Report, Explainer Video (B2B video), Mission Club (Introduction Video for Conferences and Website), 36 Days of Type Project Design Challenge, Ronley Teper's Big Black Clouds Music Video, Christmas Eyes (Personal Project), How a Pineapple Grows (Tribute Video), Puppet Island Vanity Plate/Motion Branding

All work under is under the copyright of their respective clients/owners.

Personal projects (c) Carolyn Tripp 2023

Elton John, Britney Spears - Hold Me Closer Visualiser

The Visualiser

With 6 Million views in the first 6 hours, this visualiser gave a small glimpse at the full official video. The art direction toyed with the mix of two styles, representing the coming together of each artist.

Commissioned by Universal Music Group.

Spotify Canvas visual art by Natalia From Earth

Multimedia Visual Art for various artists

Klangstof | Lyric Video "Ocean View"

A set of lyric videos to accompany the release of Klangstof's "Ocean View EP". Inspired by the release's pack shot, rubbish bags litter the empty environment, as lyrics pass in and out to match the melancholic tone of the release.

Supplementary deliverables include; social clips and a Spotify canvas ad.

Label: Velveteen Records.
Direction and motion design: Michael Speed.