SoundCloud Concept: Tokyo × Berlin Artist Intro Series

SoundCloud Concept: Tokyo × Berlin Artist Intro Series
An imagined @soundcloud campaign designed for Instagram, spotlighting underground artists from two cities with distinct sonic cultures: Tokyo and Berlin.

This concept introduces a visual format for localized playlist promotion—featuring emerging voices with custom-designed artist portraits and editorial-style visuals that reflect their scene, sound, and identity.

The design approach combines music discovery with platform-native storytelling to enhance visibility for independent talent.

Artists 💋:
@anatemusic
@echi55555_djmadara

I’m currently open for collaborations with artists, producers, event organizers and labels seeking a tailored visual identity.

See the details on my website, find the link on my bio!

Commissioned by SoundCloud.

Poster for Beneath The Surface

Poster and social media asset design for Beneath The Surface's event at Wire, Leeds. A dark and brutalist design for a gritty dubstep event. 

Oliver Henry

We recently created the physical and digital event posters for an Oliver Henry curated show in Sydney, Australia.

The visual identity was inspired by shapes taken from the venues outside structure which were then translated into a colourful abstract gradient background for each of the posters. We also created an experimental typographical approach to provide further variation within the poster system which we could use throughout each of the deliverables ensuring a consistent theme across the different formats. 

Garage Girls x Savannah - Reel

Instagram reel of DJ session from Honey Tapes, Savsannah and DJ Northern. 

Instagram feed - Smells Like Rock

Smells Like Rock is a concert serie from Barcelona created by all alternative rock bands from the city.

I designed their brand and Instagram feed, curating visually engaging and on-brand content that showcased the concerts and the performers. I used a consistent layout and color palette to create a unified look and feel, which strengthened the series' overall brand identity.

KRISTEN KNIGHT

We were approached to create the artwork and associated assets for Kristen Knight's release 'What You Came Here For'. The overarching concept was to create a series of worlds that reflected each track with each one featuring an image of Kristen as the focal point. The atmospheric background was accompanied with a bespoke Kristen Knight symbol and white futuristic typography.

Motion, Branding & Illustration Reel

A motion reel of animated illustration and client projects featuring 2D motion work, branding and illustration.

CC Track: Ketsa "Just for Fun" via the Free Music Archive https://freemusicarchive.org

Work featured (in order of appearance): The Heroic Collective (The Bite Podcast), Minority Trip Report, Explainer Video (B2B video), Mission Club (Introduction Video for Conferences and Website), 36 Days of Type Project Design Challenge, Ronley Teper's Big Black Clouds Music Video, Christmas Eyes (Personal Project), How a Pineapple Grows (Tribute Video), Puppet Island Vanity Plate/Motion Branding

All work under is under the copyright of their respective clients/owners.

Personal projects (c) Carolyn Tripp 2023

Elton John, Britney Spears - Hold Me Closer Visualiser

The Visualiser

With 6 Million views in the first 6 hours, this visualiser gave a small glimpse at the full official video. The art direction toyed with the mix of two styles, representing the coming together of each artist.

Commissioned by Universal Music Group.

Spotify Canvas visual art by Natalia From Earth

Multimedia Visual Art for various artists

Ezra Collective BTS social media content

We worked in collaboration with design studio Raised By Bears to edit a behind-the-scenes series to promote the release of Ezra Collective's studio album Where I'm Meant To Be for Partisan Records.  Showcasing BTS footage of the band in the studio working on the album, we produced a range of content featuring track teasers to be released via social platforms.

Commissioned by Partisan Records.

Klangstof | Lyric Video "Ocean View"

A set of lyric videos to accompany the release of Klangstof's "Ocean View EP". Inspired by the release's pack shot, rubbish bags litter the empty environment, as lyrics pass in and out to match the melancholic tone of the release.

Supplementary deliverables include; social clips and a Spotify canvas ad.

Label: Velveteen Records.
Direction and motion design: Michael Speed.

Kasabian - The Alchemist's Euphoria

Animated artwork and tracklist reveal - Kasabian

Commissioned by Columbia Records.

ABBA GOLD - 30th Anniversary Edition

Campaign visuals for the 30th Anniversary of ABBA Gold for Universal Music

Commissioned by Universal Music Group.

Art Direction for Areia AV

For this EP album cover I created cartoon versions of the band's members and put them in a colorful atmosphere of spaceships and space travel. I also created several images and videos for their social media accounts to engage with their fans and celebrate the release's numbers.

Welshy - 'Haiti' Social Media Strategy

Welshy - 'Haiti' Social Media Strategy

2020 saw Welshy post a unique piece of TikTok content - sampling a rugby ball into making a full track. The result of this track was what would soon become 'Haiti'

The demo from TikTok blew up, both on platform and across Soundcloud and YouTube, prompting Insanity Records to sign Welshy as an artist, with Haiti being the first single.

Insanity Records approached me to help them turn a viral demo into a fully-fledged campaign and successful record on social - and through utilising storytelling content (see key links), viral content and more, the record now sits at over 11M streams on Spotify, 12M views on the TikTok sound and has achieved Gold status in Ireland, as well as seeing a huge bump in followers, views and engagement for Welshy as an artist project.

KEY LINKS:

https://insanityrecords.lnk.to/HaitiWelshy

https://www.tiktok.com/@welshyofficial/video/6800053739517414661

https://www.tiktok.com/@welshyofficial/video/6881652534814067970

https://www.instagram.com/p/CGItx5BH9gG/

https://www.instagram.com/p/CGiEyP7Hh0X/

https://www.instagram.com/p/CPd4HxHHEAU/

Follow Welshy:

http://tiktok.com/@welshyofficial

https://www.instagram.com/welshyofficial/

https://www.youtube.com/welshyofficial

https://open.spotify.com/artist/2eDmtsJH4pQksx4CNhlSQ6?si=b500f9381a124e32

Commissioned by Insanity Records.

Commissioned by Sony Music UK.

vaultboy - Social & Creative Consultancy

vaultboy - Social & Creative Consultancy

vaultboy is an artist, songwriter and producer from Florida. His music is inspired by the likes of Alexander 23, Lauv and Blackbear, and really hones into conversational lyricism and the human condition.

I worked on vaultboy's artist project for 18 months, providing strategic guidance, content ideation and optimisation, which resulted in growing his TikTok account by over 1 million followers in 12 months, along with recently hitting 125K followers on Instagram.

I also had the privilege of working on the campaign for his viral TikTok hit 'everything sucks', driving tens of thousands of presaves from social platforms, and has now generated over 100M streams on Spotify. More details on 'everything sucks' can be found on my Creative Commission profile.

Follow vaultboy:

https://www.tiktok.com/@vaultboymusic

https://www.instagram.com/vaultboy

https://www.twitter.com/vaultboy

Commissioned by Fast Friends.

vaultboy - 'everything sucks' Social Media Strategy

vaultboy - 'everything sucks' Social Media Strategy

vaultboy struck a chord with users on TikTok when he uploaded a video of a rough demo he'd just written for a song called 'everything sucks'. The track's lyrics focussed on the mood of the world at the time - everything kinda sucked, but positivity, humour and hope got us through.

When this demo saw a response of over 1M views on the original TikTok (followed by one with 9M views), I worked with vaultboy and his team to devise a strategy to keep pushing this record and drive it to become a success, both on and off TikTok.

The result was tens of thousands of presaves from social platforms, with TikTok being the primary driver, over 450K UGC videos using the everything sucks sound, 750M views on videos containing the audio, and over 100M streams on Spotify. The track also topped viral charts around the world on Spotify, hit airwaves across the world, and saw remixes with the likes of GRACEY, Eric Nam, and more.

KEY LINKS:

https://vaultboy.fanlink.to/EverythingSucks

https://vaultboy.fanlink.to/EverythingSucks-GRACEY

https://vaultboy.fanlink.to/EverythingSucks-EricNam

https://www.tiktok.com/@vaultboymusic/video/6929985425339583750

https://www.tiktok.com/@vaultboymusic/video/6954850773737983237

https://www.tiktok.com/@vaultboymusic/video/6952227185268690181

https://www.tiktok.com/@vaultboymusic/video/6943699652420160774

Follow vaultboy:

https://www.tiktok.com/@vaultboymusic

https://www.instagram.com/vaultboy

https://twitter.com/vaultboy

Commissioned by Fast Friends.

Welshy - Social Media Management / Consultancy

Welshy - Social Media Management / Consultancy

I've worked on the Welshy artist project since his signing to Insanity Records (Sony Music) - through all his recent releases including 'Haiti', 'All For You' and 'All Day', as well as on day-to-day content.

My approach for Welshy is a unique one - as a smaller artist in the dance world, part of the strategy is to generate as much attention as possible through viral content with his music soundtracking it to get his records out there, along with original Welshy content such as remixing trends, show recaps, nods to his Irish heritage and more - we want to showcase Welshy as a real person with a great character.

The results from this strategy have been amazing - including doubling his TikTok following during a single campaign, building his TikTok to over 75K followers, and generating 3M+ likes and millions of views in the process. The viral content approach has also meant reaching millions of UK, 18-24 users and getting ears on his music for pennies compared to traditional social media advertising.

KEY LINKS:

https://www.tiktok.com/@welshyofficial/video/7071214452435143941

https://www.tiktok.com/@welshyofficial/video/6961462350964673798

https://www.tiktok.com/@welshyofficial/video/6881652534814067970

https://www.tiktok.com/@welshyofficial/video/7076136647544425733

https://www.tiktok.com/@welshyofficial/video/7073133985550847237

Follow Welshy:

https://tiktok.com/@welshyofficial

https://www.instagram.com/welshyofficial/

https://www.youtube.com/welshyofficial

https://open.spotify.com/artist/2eDmtsJH4pQksx4CNhlSQ6?si=b500f9381a124e32

Commissioned by Insanity Records.

Commissioned by Sony Music UK.

Welshy - 'Haiti (Nathan Dawe Remix)' Social Media Strategy

Welshy - 'Haiti (Nathan Dawe Remix)' Social Media Strategy

With the success of Haiti as a single, a remix package was put together, including a remix from DJ and Producer Nathan Dawe. A minimal but effective rollout was put together for this, to tease, announce and drive to the record, and also led to Nathan Dawe sharing assets we produced on his Instagram story.

KEY LINKS:

https://insanityrecords.lnk.to/HaitiNDRemix

https://www.instagram.com/p/CLFKrUtHYZV/

https://www.instagram.com/p/CLM5Ee4HVkD/

https://www.instagram.com/p/CLwgsgsn5W8/

Follow Welshy:

http://tiktok.com/@welshyofficial

https://www.instagram.com/welshyofficial/

https://www.youtube.com/welshyofficial

https://open.spotify.com/artist/2eDmtsJH4pQksx4CNhlSQ6?si=b500f9381a124e32

Commissioned by Insanity Records.

Commissioned by Sony Music UK.

grentperez - Social & Creative Consultancy

grentperez - Social & Creative Consultancy

grentperez is a 20 year old artist based in Sydney who has been making waves from his childhood bedroom over the last few years, racking up tens of millions of views on his ‘Sing U to Sleep’ YouTube series. Since day 1, fans have been wowed by his flawless vocals and musical charisma, bringing him to now boast over 500K subscribers on the platform.

I worked on the grentperez artist project for 18 months, to help him make the transition from a music YouTuber, to a fully-fledged artist with millions of streams and a hugely engaged fanbase; whilst still retaining his personality and charisma.

This strategic guidance, content ideation and optimisation resulted in growing his TikTok and Instagram accounts to over 100K followers each, alongside the wider artist project growth - now with millions of monthly listeners on Spotify.

As part of this, I also worked on the campaign for his track 'Cherry Wine', which now boasts over 50M streams on Spotify worldwide

Follow grentperez:

https://www.tiktok.com/@grentperez

https://www.instagram.com/grentperez/

https://youtube.com/grentperez

Commissioned by Fast Friends.

Commissioned by AWAL.