SoundCloud Concept: Tokyo × Berlin Artist Intro Series

SoundCloud Concept: Tokyo × Berlin Artist Intro Series
An imagined @soundcloud campaign designed for Instagram, spotlighting underground artists from two cities with distinct sonic cultures: Tokyo and Berlin.

This concept introduces a visual format for localized playlist promotion—featuring emerging voices with custom-designed artist portraits and editorial-style visuals that reflect their scene, sound, and identity.

The design approach combines music discovery with platform-native storytelling to enhance visibility for independent talent.

Artists 💋:
@anatemusic
@echi55555_djmadara

I’m currently open for collaborations with artists, producers, event organizers and labels seeking a tailored visual identity.

See the details on my website, find the link on my bio!

Commissioned by SoundCloud.

Oliver Henry

We recently created the physical and digital event posters for an Oliver Henry curated show in Sydney, Australia.

The visual identity was inspired by shapes taken from the venues outside structure which were then translated into a colourful abstract gradient background for each of the posters. We also created an experimental typographical approach to provide further variation within the poster system which we could use throughout each of the deliverables ensuring a consistent theme across the different formats. 

Poster for Beneath The Surface

Poster and social media asset design for Beneath The Surface's event at Wire, Leeds. A dark and brutalist design for a gritty dubstep event. 

Garage Girls x Savannah - Reel

Instagram reel of DJ session from Honey Tapes, Savsannah and DJ Northern. 

Instagram feed - Smells Like Rock

Smells Like Rock is a concert serie from Barcelona created by all alternative rock bands from the city.

I designed their brand and Instagram feed, curating visually engaging and on-brand content that showcased the concerts and the performers. I used a consistent layout and color palette to create a unified look and feel, which strengthened the series' overall brand identity.

KRISTEN KNIGHT

We were approached to create the artwork and associated assets for Kristen Knight's release 'What You Came Here For'. The overarching concept was to create a series of worlds that reflected each track with each one featuring an image of Kristen as the focal point. The atmospheric background was accompanied with a bespoke Kristen Knight symbol and white futuristic typography.

Motion, Branding & Illustration Reel

A motion reel of animated illustration and client projects featuring 2D motion work, branding and illustration.

CC Track: Ketsa "Just for Fun" via the Free Music Archive https://freemusicarchive.org

Work featured (in order of appearance): The Heroic Collective (The Bite Podcast), Minority Trip Report, Explainer Video (B2B video), Mission Club (Introduction Video for Conferences and Website), 36 Days of Type Project Design Challenge, Ronley Teper's Big Black Clouds Music Video, Christmas Eyes (Personal Project), How a Pineapple Grows (Tribute Video), Puppet Island Vanity Plate/Motion Branding

All work under is under the copyright of their respective clients/owners.

Personal projects (c) Carolyn Tripp 2023

Elton John, Britney Spears - Hold Me Closer Visualiser

The Visualiser

With 6 Million views in the first 6 hours, this visualiser gave a small glimpse at the full official video. The art direction toyed with the mix of two styles, representing the coming together of each artist.

Commissioned by Universal Music Group.

Spotify Canvas visual art by Natalia From Earth

Multimedia Visual Art for various artists

Klangstof | Lyric Video "Ocean View"

A set of lyric videos to accompany the release of Klangstof's "Ocean View EP". Inspired by the release's pack shot, rubbish bags litter the empty environment, as lyrics pass in and out to match the melancholic tone of the release.

Supplementary deliverables include; social clips and a Spotify canvas ad.

Label: Velveteen Records.
Direction and motion design: Michael Speed.

Ezra Collective BTS social media content

We worked in collaboration with design studio Raised By Bears to edit a behind-the-scenes series to promote the release of Ezra Collective's studio album Where I'm Meant To Be for Partisan Records.  Showcasing BTS footage of the band in the studio working on the album, we produced a range of content featuring track teasers to be released via social platforms.

Commissioned by Partisan Records.

Kasabian - The Alchemist's Euphoria

Animated artwork and tracklist reveal - Kasabian

Commissioned by Columbia Records.

Art Direction for Areia AV

For this EP album cover I created cartoon versions of the band's members and put them in a colorful atmosphere of spaceships and space travel. I also created several images and videos for their social media accounts to engage with their fans and celebrate the release's numbers.

ABBA GOLD - 30th Anniversary Edition

Campaign visuals for the 30th Anniversary of ABBA Gold for Universal Music

Commissioned by Universal Music Group.

Nick Cave & The Bad Seeds ‘Cave Things’ Social Ads

A couple of social adverts creatively directed & animated for Nick Cave's 'Cave Things' online store.

Commissioned by ATC Management.

Welshy - 'Haiti' Social Media Strategy

Welshy - 'Haiti' Social Media Strategy

2020 saw Welshy post a unique piece of TikTok content - sampling a rugby ball into making a full track. The result of this track was what would soon become 'Haiti'

The demo from TikTok blew up, both on platform and across Soundcloud and YouTube, prompting Insanity Records to sign Welshy as an artist, with Haiti being the first single.

Insanity Records approached me to help them turn a viral demo into a fully-fledged campaign and successful record on social - and through utilising storytelling content (see key links), viral content and more, the record now sits at over 11M streams on Spotify, 12M views on the TikTok sound and has achieved Gold status in Ireland, as well as seeing a huge bump in followers, views and engagement for Welshy as an artist project.

KEY LINKS:

https://insanityrecords.lnk.to/HaitiWelshy

https://www.tiktok.com/@welshyofficial/video/6800053739517414661

https://www.tiktok.com/@welshyofficial/video/6881652534814067970

https://www.instagram.com/p/CGItx5BH9gG/

https://www.instagram.com/p/CGiEyP7Hh0X/

https://www.instagram.com/p/CPd4HxHHEAU/

Follow Welshy:

http://tiktok.com/@welshyofficial

https://www.instagram.com/welshyofficial/

https://www.youtube.com/welshyofficial

https://open.spotify.com/artist/2eDmtsJH4pQksx4CNhlSQ6?si=b500f9381a124e32

Commissioned by Insanity Records.

Commissioned by Sony Music UK.

grentperez - 'Cherry Wine' Social Media Strategy

grentperez - 'Cherry Wine' Social Media Strategy

'Cherry Wine' was one of the first original records grentperez put out on DSPs, after signing with record label and management company Fast Friends with AWAL distributing. He had a very limited presence on Spotify, as the only releases prior to this were some demos that Fast Friends redistributed.

Through content ideas which embraced grentperez's eccentric personality, to developing relationships with key influencers, we brought the track up to a stage where it's now generated 50M streams on Spotify worldwide, hitting 24 different viral charts and seeing over 24M views on TikTok content using the sound.

KEY LINKS:

https://m.grentperez.com/CherryWine

https://www.tiktok.com/@grentperez/video/7011322661615832321

https://www.tiktok.com/@grentperez/video/7071306430476815618

https://www.tiktok.com/@magnificokeanu10/video/7013834636296047899

Follow grentperez:

https://www.tiktok.com/@grentperez

https://www.instagram.com/grentperez/

https://youtube.com/grentperez

Commissioned by Fast Friends.

Commissioned by AWAL.

vaultboy - Social & Creative Consultancy

vaultboy - Social & Creative Consultancy

vaultboy is an artist, songwriter and producer from Florida. His music is inspired by the likes of Alexander 23, Lauv and Blackbear, and really hones into conversational lyricism and the human condition.

I worked on vaultboy's artist project for 18 months, providing strategic guidance, content ideation and optimisation, which resulted in growing his TikTok account by over 1 million followers in 12 months, along with recently hitting 125K followers on Instagram.

I also had the privilege of working on the campaign for his viral TikTok hit 'everything sucks', driving tens of thousands of presaves from social platforms, and has now generated over 100M streams on Spotify. More details on 'everything sucks' can be found on my Creative Commission profile.

Follow vaultboy:

https://www.tiktok.com/@vaultboymusic

https://www.instagram.com/vaultboy

https://www.twitter.com/vaultboy

Commissioned by Fast Friends.

grentperez - Social & Creative Consultancy

grentperez - Social & Creative Consultancy

grentperez is a 20 year old artist based in Sydney who has been making waves from his childhood bedroom over the last few years, racking up tens of millions of views on his ‘Sing U to Sleep’ YouTube series. Since day 1, fans have been wowed by his flawless vocals and musical charisma, bringing him to now boast over 500K subscribers on the platform.

I worked on the grentperez artist project for 18 months, to help him make the transition from a music YouTuber, to a fully-fledged artist with millions of streams and a hugely engaged fanbase; whilst still retaining his personality and charisma.

This strategic guidance, content ideation and optimisation resulted in growing his TikTok and Instagram accounts to over 100K followers each, alongside the wider artist project growth - now with millions of monthly listeners on Spotify.

As part of this, I also worked on the campaign for his track 'Cherry Wine', which now boasts over 50M streams on Spotify worldwide

Follow grentperez:

https://www.tiktok.com/@grentperez

https://www.instagram.com/grentperez/

https://youtube.com/grentperez

Commissioned by Fast Friends.

Commissioned by AWAL.

Spotify Visualiser | Vintage Frame Collection

Digital creation, animation, and production of visualizer for Spotify, Instagram Reels, and TikTok videos.