vaultboy - 'vaultboy' EP Social Media Strategy
vaultboy - 'vaultboy' EP Social Media Strategy
Following the success of vaultboy's hit single 'everything sucks', the challenge was taking this huge audience he captivated, and turning them into long-term fans of the artist.
From the heart-wrenching ballads 'aftermath' and 'i think i wanna text u' which blew up on Instagram Reels and TikTok, to the glistening pop record 'rocket science', I worked with vaultboy and the Fast Friends team to conceptualise, create and optimise content on short-form video platforms, in order to generate awareness around the tracks, which are now sitting on millions of streams on Spotify.
KEY LINKS:
https://vaultboy.fanlink.to/vaultboy-EP
https://open.spotify.com/artist/0K87f3owemzI8NUCoEIXOB?si=6u_mzADkTpCLgYb6u38wsA
https://www.instagram.com/reel/CU3pAf0D5KR/
https://www.instagram.com/reel/CS-K4wrHjuJ/
https://www.tiktok.com/@vaultboymusic/video/7041695735158705455
Follow vaultboy:
https://www.tiktok.com/@vaultboymusic
