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grentperez - 'Cherry Wine' Social Media Strategy

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grentperez - 'Cherry Wine' Social Media Strategy

'Cherry Wine' was one of the first original records grentperez put out on DSPs, after signing with record label and management company Fast Friends with AWAL distributing. He had a very limited presence on Spotify, as the only releases prior to this were some demos that Fast Friends redistributed.

Through content ideas which embraced grentperez's eccentric personality, to developing relationships with key influencers, we brought the track up to a stage where it's now generated 50M streams on Spotify worldwide, hitting 24 different viral charts and seeing over 24M views on TikTok content using the sound.

KEY LINKS:

https://m.grentperez.com/CherryWine

https://www.tiktok.com/@grentperez/video/7011322661615832321

https://www.tiktok.com/@grentperez/video/7071306430476815618

https://www.tiktok.com/@magnificokeanu10/video/7013834636296047899

Follow grentperez:

https://www.tiktok.com/@grentperez

https://www.instagram.com/grentperez/

https://youtube.com/grentperez