Artist Visuals — Madara

Artist Visuals #01 — Madara @echi55555_djmadara
As part of an ongoing project exploring how visual identity can reflect sonic character, I’m collaborating with independent artists to translate their sound into cover artwork and promotional visuals.

Madara (Syuichi Echigo) is a Tokyo-based DJ and producer originally from Osaka, known for reinterpreting Japanese folk traditions (min'yō) into contemporary dance music. A resident of @whitespacelab , his sets weave together tribal textures, world influences, and underground club aesthetics.

This artwork channels that hybrid energy—ritualistic, rhythmic, and raw—using a process that blends AI image generation with custom composition, color, and typographic treatment.

Visual direction & design: @ntmsth_design
Track ID: 日光和楽踊り Nikko Waraku Odori(MADARA Japanese Taiko hall Edit)/栃木県民謡-FREE DL-
Available on Soundcloud - soundcloud. com / madara-tokyo

I’m currently open for collaborations with artists, producers, event organizers and labels seeking a tailored visual identity.

See the details on my website, find the link on my bio!
 

Maccabi House

Branding and Creative Direction for Adam Ten x Mita Gami's company 'Maccabi House'

COLORSXSTUDIOS FOR LEVI'S

LEVI'S® CAME TO COLORSXSTUDIOS WITH ONE REQUEST:

'HELP US BRIDGE THE GAP BETWEEN OUR GLOBAL AUDIENCE AND GROWING BRAND...' OUR SOLUTION WAS TO FILL THAT GAP WITH MUSIC 🎶

LEVI'S - REFLECT YOUR ORGINALITÉ WITH JEWEL USAIN

#ReflectYourOriginalité is a reflection of our shared ideals. To be truly original is to be truly yourself. It means tapping into the personal experiences, values, and creativity that make us distinctive and unique— unapologetically flaunting those qualities to the world.

CURATION, CREATIVE CONTENT DESIGN, DIGITAL ASSET PRODUCTION, RADIO PROGRAMMING, EXPERIENTIAL DESIGN & IRL PRODUCTION, PLATFORM AMPLIFICATION

VARIOUS PROJECTS

VARIOUS PROJECTS

Commissioned by Various Artists Management.

B2DT Sharingan Fitted Caps

The 02DATRAP® Sharingan Fitted Caps were designed as a tribute to the legendary Lake Elsinore Storm Caps, which were synonymous with the UK grime scene during the early 2000s. This concept was inspired by the iconic Sharingan sound effect from the Naruto anime franchise, which is used by BACK2DATRAP producer Bally as his producer tag throughout Lancey’s mixtape. 

This capsule was created in partnership with Years of Tears, a London based punk brand owned and run by Lancey’s close friend and fashion designer, Slik Syd

HIP DOZER COMPILATION VOL.IV

Hip Dozer is a french label
aspiring to represent a scene 
often reducted to the term lo-fi.

We achieved this by distancing 
the label from the visual stereotypes of the genre, removing typical imagery in favor of a bold, 
custom typographic system.

The visual borrows from many eras 
rearranging them the way a producer digging through records and reinterpreting samples. The inside 
of the record sleeve compares this process 
to a form of modern archaeology

GAYANCE MASCARADE LP

An ever-evolving art direction 
for Gayance's debut album

Carried by a painting of Bahati Simoens, 
the identity references the rough aspect 
of painters book from the 90's.

With near-illegible lettering 
reflecting the idea of hiding or
discovering someone true self.

Commissioned by Rhythm Section International.

Mind Maps 5 CD album artwork

FSOLdigital presents Mind Maps 5
 

Artwork for a CD in an eight panel uncoated card digipak case and screen printed merchandise for part five of the annual Yage mix albums jointly released by Touched Music and FSOLdigital.

Like last year's Mind Maps 4, the background is based on just one satellite image — this time Pinacate National Park in Mexico from USGS on Unsplash. The wonderful natural colours go so well with the music, the yellows and dusky purple emphasising the acid sounds and darkness within the mix. 

The angled, modern building on the front cover evokes the mysticism of the Central American pyramids which ties into the satellite imagery location. A bitmap image of a mountain is a recurring theme throughout the artwork and adds texture and interest. The idea of map grid references inspired a graph showing track durations and the way the mix fits together. Squares indicate a Yage remix and circles show FSOL/Yage/Humanoid tracks.

As with merchandise for the previous Mind Maps albums, the designs are not just a graphic from the album artwork. The t-shirt and hoodie were available for a limited time and hand screen printed to order by Exalt T-shirts.

Geneviève Racette - Golden Album promo

Album promotional campaign for Geneviève Racette

Creative direction, directing & Editing by me 

Full Project here 

Rag'n'Bones Man Editorial for Principale

Rag'n'Bone Man for Principle Magazine. 

Full article here

CREATIVE DIRECTION
Laurie TB and Max Giorgeschi

PHOTOGRAPHY
Max Giorgeschi

FASHION 
Tanja Martin

GROOMING
Sara Bowden

SET DESIGN
Laurie TB

PHOTOGRAPHER’S ASSISTANT
Alex José

FASHION ASSISTANT
Elizabete Pakale

SET ASSISTANT
Isabella Armora

Commissioned by Columbia Records.

Busted Vs McFly - Tour 2025

Art Direction for the Busted Vs McFly 2025 Tour

- Artwork

- Branding

- Motion Graphics

- Social Assets

Commissioned by BMG.

Ayra Starr | The Year I Turned 21 - YouTube Livestream

Art direction and creation of all the live visuals for Ayra Starr The Year I Turned 21 YouTube Livestream. 

Client: Scarytown
Label: Mavin Records
Nairobi, Kenya

Mikhail Daken 'Fable' Official Music Video

An epic music video for Mikhail Daken's new track 'Fable'.

Following a character's journey through a dark forest, pursued by a Monstrous unknown entity.

Stylistic visual inspiration drawn from classic 80's Horror & Fantasy movies made this a great project to work on!

Overall, a very atmospheric music video, steeped in mystery and mood.

Birthday campaign for foundation.fm

Big bouncy type to celebrate foundation.fm's 5th birthday.

Wish On Me - Visualiser

Visualiser for the song "Wish On Me"

Directed & Edited by me

DP - Aurelia Bergs

Blooming - Editorial Shoot & Motion Design

" Blooming "

Full shoot published in Noctis Magazine

Motion Design Edit

An exploration of the perpetual journey of artistic reinvention.
Showing how embracing challenges can lead to profound transformation, and the birth of a stronger, more authentic self. Just as a caterpillar metamorphoses into a butterfly and a flower blossoms in the nourishment of rain, so too does the artist evolve through change, for it is the only constant in life.

Team / 
Photographer - @maxgiorgeschi
Creative Director, video edit & Collages - @laurietb
Model - @thisislilita
Styling - @chrissiemckenna
Makeup - @_laurenjeffrey
Hair - @norimitsugoto
Wearing - @_tulisa @amgia @sarachyanjewellery,
@weekdayofficial, @asos, Stitch Snitch, Vintage
 

" From Friend To Stranger " Campaign & Lyric Video

From Friends To Strangers

Single Promotional Campaign

Teaser 1

Teaser 2

Teaser 3

Out Now

" Wake Me Up " Campaign & Music video

" Wake Me Up " Single Campaign & Music Video

Teaser 

Teaser 2

Commissioned by Believe.

"I Feel Like Talking" Single Campaign & music Video

" I Feel Like Talking " Campaign & Music Video

Teaser 1

Promo 1

Creative direction, Campaign & Direction/Video Edit by me

DP Aurelia Bergs 

Photo Massimiliano Giorgeschi & Felicity BF

Commissioned by Believe.

Creative Direction - Surusinghe Crack Magazine Interview

Creative Direction - Surusinghe Crack Magazine Interview 2023

Photography: Amy Peskett
Styling: Lucy Bonner
Hair: Chrissy Hutton
Makeup: Jayde Coxon

Commissioned by One House Artists.