West End Records / Brand refresh

I worked on the brand refresh for West End Records, an American music record label that focuses on Electro, Disco, Garage House, Boogie, and Hip-Hop genres.

I had to simplify and modernise the logo, and develop a fun and modern aesthetic inspired by Keith Haring's illustrations. His illustrations were a big part of Paradise Garage, the iconic club in New York where West End's disco music was prominently played.

/ Logo
/ Branding 
/ Illustration
/ Marketing assets (static and animated)
/ Digital Album Art