8 superstar lyric video commissionsApril 2022
For the best part of a decade, Creative Commission has been at the heart of all things motion and we've posted some colossal animation briefs from the likes of Elton John, The Rolling Stones, Frank Sinatra and Stormzy.
Huge names for any showreel - but where did it all start?
A few years before the launch of CC, in 2010, the explosion of lyric videos began when Ceelo Green's smash hit Fuck You was blowing up at radio faster than his team could shoot a full video.
Often also known as a pre-video, it has now been viewed a cool 35 million times.
Soon after, labels and managers worldwide saw the benefits of releasing visuals more quickly, ahead of an official music video, and lyric videos became commonplace.
Creative Commission is ideally suited for helping with motion projects: our combination of our in-house lightning-quick commissioning techniques and the animation super powers of our animators has resulted in commissions for some of the biggest names in music for many years.
So, in no particular order, here's a list of our favourite lyric videos we've helped commission since 2013 with a huge well done to each creator and a big thanks to the labels and managers trusting us to deliver.
Little Simz - Rollin Stone
Created by Steve Hyland and commissioned by AWAL
British rapper Little Simz, signed to AWAL, needed an animated lyric video for her latest track Rollin Stone. With an incredibly tight turnaround required Steve was approached based upon his folio's creative direction.
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Butterfly - Yusuf / Cat Stevens
Directed and animated by matthewrobins and commissioned by BMG
Everything in the animation, including all of the lyrics, is cut out from coloured card or paper and animated in Matthew's East London studio.
The Rolling Stones - Troubles A’ Comin
Created by YesPlease and commissioned by Polydor Records
This is an iconic Rolling Stones album, with an equally iconic cover, so YesPlease repurposed elements from the original sleeve design to create their visual. Adding a new spin with animated tattoo and moiré patterns.
The Police - Message In A Bottle
Created by Petchanska and commissioned by Universal Music Group
A lyric video that aims to maintain the aesthetics of The Police legendary band but at the same time have an up-to-date look.
The Beach Boys, Royal Philharmonic Orchestra - Wouldn't It Be Nice
Created by Dno and commissioned by Universal Music Group
Lyric video for Wouldn't It Be Nice by The Beach Boys and Royal Philharmonic Orchestra for Universal Music Catalogue commissioned via Creative Commission