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Vidhi is an A&R + artist manager based in London, originally from Bombay.

Our recent chat with Vidhi discusses her favourite campaigns and talks about the overlaps between visual creativity and music.


John Glacier's experimental album/ mixtape from 2021 is still one of my favourites, she is brilliant and I can't wait to see what she does next.

Pablopablo an artist who I think is based in Spain via UK/ Uruguay- pablopablo sings in Spanish and English - his music is soft, intimate and sad, and leans experimental plus he's got some great visual collaborators, feel like fans of James Blake would really dig pablo's music.

Caroline Polachek is undeniable, she is someone who knows that it all starts with a great song (crazy good hooks!) but the way she weaves her visuals and story-telling into her album campaigns is really great to see.


A lot of my favourite music videos are from Bollywood movies - Bollywood movies always have a single or two which carries the film campaign, and a killer choreographed video to accompany. My all time favourite is for a song called 'Chhaiya Chhaiya' from a film called 'Dil Se' released in the 90's - the actors dance atop a moving train and the song is one of the best ever written by A.R Rahman (who is famously known for the Slumdog Millionaire soundtrack).


Recently I have loved Rollo Jackson's work for Overmono's album campaign. Great cover art and overall creative direction.

FKA Twigs LP1 is so striking and the colours are beautiful.

There are simply too many to name but I loved Todd Terje 'It's The Arps' EP cover- just fun and vibrant and grabs your eye. Bendik Kaltenborn is wicked.

I think I really like designs that translate well to merch and something you'll actually want to wear even if it wasn't your favourite band or artist.



Major Lazer & Major League Djz collaborative new album 'Piano Republik'. Lazer has always been known to incorporate new sounds from around the world into their infectious pop project and Major League Djz are pioneers of the amapiano movement. The two coming together felt like a no brainer, the collaborators have been brilliant: Ty Dolla $ign, Tyla, sampling the incredible late Brenda Fassie and much more. To have worked on this album has been a great experience and privilege, and I can't wait to see what's next for amapiano around the world.


I liked what CUPRA did with Rosalia recently, reinterpreting her song Abcdefg for their campaign and closing the ad with her very recognisable tooth gem meets CUPRA logo was simple and clever.



I've loved Asake's video for Peace Be Unto You. I read on a trade magazine somewhere it was released during Ramadan and the lyrics reflect that, and I thought it was pretty cool.





Merry Lamb Lamb - electronic producer from Hong Kong who is super talented - she's got an amazing look and aesthetic, is so colourful - her photos always fill me with joy!


There are way too many to choose from but Rina Sawayama has had some iconic imagery over the years. I particularly loved the cover for 'Sawayama' by Hendrik Schneider.