Welshy - Social Media Management / Consultancy

Welshy - Social Media Management / Consultancy

I've worked on the Welshy artist project since his signing to Insanity Records (Sony Music) - through all his recent releases including 'Haiti', 'All For You' and 'All Day', as well as on day-to-day content.

My approach for Welshy is a unique one - as a smaller artist in the dance world, part of the strategy is to generate as much attention as possible through viral content with his music soundtracking it to get his records out there, along with original Welshy content such as remixing trends, show recaps, nods to his Irish heritage and more - we want to showcase Welshy as a real person with a great character.

The results from this strategy have been amazing - including doubling his TikTok following during a single campaign, building his TikTok to over 75K followers, and generating 3M+ likes and millions of views in the process. The viral content approach has also meant reaching millions of UK, 18-24 users and getting ears on his music for pennies compared to traditional social media advertising.

KEY LINKS:

https://www.tiktok.com/@welshyofficial/video/7071214452435143941

https://www.tiktok.com/@welshyofficial/video/6961462350964673798

https://www.tiktok.com/@welshyofficial/video/6881652534814067970

https://www.tiktok.com/@welshyofficial/video/7076136647544425733

https://www.tiktok.com/@welshyofficial/video/7073133985550847237

Follow Welshy:

https://tiktok.com/@welshyofficial

https://www.instagram.com/welshyofficial/

https://www.youtube.com/welshyofficial

https://open.spotify.com/artist/2eDmtsJH4pQksx4CNhlSQ6?si=b500f9381a124e32