DUSK.com - 100K Followers Social Activation

DUSK.com - 100K Followers Social Activation

DUSK.com were looking for a way to celebrate 100K followers on their Instagram account, and wanted to do something different.

I concepted an immersive, interactive experience for the brand based on Instagram stories for Ponderosa Agency (DUSK's digital agency), which allowed users to build their dream DUSK bedroom by tapping buttons on Instagram stories in response to questions such as whether they preferred soft or hard pillows, and which bedlinen and layering they liked best.

At the end of the questions an image was created of their dream bedroom, and users were given a chance to win the dream DUSK bedroom they'd just created, by sharing that image on their IG stories.

Although it would appear that the bedroom would be created before their eyes - in reality, this was achieved by considering every possible product combination and creating an Instagram account and image for each - meaning we created 20+ Instagram accounts and hundreds of assets to make this activation possible, and took advantage of the fact that username tags will hide under images placed on a story using the camera sticker.

It's creative, customised and clever. See video for a full walkthrough.