Laura Bettencourt of TaP music | Creative Commission

Laura has been with TaP Music since 2017, where she started as an Intern, and has made her way up to Social Media Manager, now working on Digital & Creative across both Music and Sports for artists like Dermot Kennedy and London Grammar, and players like Man City's Kalvin Phillips and Real Madrid's David Alaba. She specialises in content planning, social campaign strategy and asset creation and editing.

Our recent chat with Laura discusses her favourite campaigns and talks about the overlaps between visual creativity and music.

IM LOVING

Caroline Polacheck. She's been around for quite a while but I feel like only now is she getting the recognition and praise she so rightfully deserves. Everything she does is crafted with such passion, creativity, and eccentricity - it's art coming straight from her heart and soul. Watching her music videos is like staring at expensive paintings in a museum. I honestly think 2023 will be her year.

FAVOURITE VIDEO

FKA Twigs - Cellophane. Cellophane feels like being in heaven and hell at the same time and it’s truly one of the greatest songs and videos ever made.

BEST ARTWORK

The Strokes - Is This It

RECENT CAMPAIGN

Dermot Kennedy's second studio album, 'Sonder'. I've been lucky enough to have been working with Dermot for five years now (as part of his Digital team) and I can honestly say I've never met such a talented individual. His lyrical complexity and raw talent are unmatched.

COLLABORATION

The Charli XCX x Roblox Metaverse Experience was pretty cool! I think we'll be seeing a lot of these in the next coming years.

HOTTEST RECENT VIDEO

Kendrick Lamar - The Heart Part 5. Kendrick is the ultimate artist. He uses his platform to talk more than what culture expects and this video's execution is so creative and beautifully thought out - it blows my mind every time.