VITAL POWERS, A BBC Presenter, Music Artist, DITTO Music Video Content Creator & Mentor. Originally from Wolverhampton, currently living in London, with English and Jamaican heritage, he has been creating music, videos and working in the creative industry for over 15 years with a strong belief in family & respect.
Our recent chat with VITAL POWERS discusses their favourite campaigns and talks about the overlaps between visual creativity and music.
IM LOVING
Currently the Artists that I rate, that show me unique levels are creativity and that just overall make fantastic things are, NeOne The Wonderer (UK), Raybekah (Africa), Libianca (Africa), Ckay (Africa), Infamous Dimez (UK), Skepta (UK), Skillibeng (Jamaica) and maybe Valiant (Jamaica).
FAVOURITE VIDEO
My favourite music video, the most influential one, maybe is Missy Elliott - Get Ur Freak On. It was really ahead of its time and just watching it back now, it actually just really inspired me to go the extra mile as well as how I video edit as a creative too.
All of her videos really are fantastic but that one directly including the song itself too, was just something crazily difference
BEST ARTWORK
My favourite album cover might be my fellow artist Zeo Zeonardo - he created a project called Solitary Confinement in 2006 and that inspired me but it's the follow-up project where the artwork really showed me how I can showcase myself in a creative, cartoon-like way, and explain the theme of the music in a way a normal photoshoot couldn't, so my projects 'POWERS EP', 'CLEAN HEARTS ONLY', 'RADIOACTIVE' and a single I released Called 'Escape / Roses' all are with myself as a cartoon, showcasing my energy, power growing, modifying and becoming more.
RECENT CAMPAIGN
I worked on Radioactive in 2021 during the middle of the pandemic, and managed to obtain a Number #1 project on the amazon charts, purely from marketing myself from my phone, I am, really proud of that achievement, especially with restraints and my having to cancel my tour 2021 Give Thanks Tour.
COLLABORATION
The most recent brand collab that caught my eye was Joe Budden via his podcast and Patreon, also with him being on the board of the company also, that seemed like a great and inspiring move.
HOTTEST RECENT VIDEO
Potentially Stormzys 8 minute video called Mel made me do it, he brought the whole UK scene into the video, it was a level of class and an amazing level of black. Perfect.
LOGO LOVE
I wish I’d designed the artist logo for Damien Marley but I also like the vibe of Skepta's BIG SMOKE CORP logo.
GO FOLLOW
ICONIC PHOTO
Any photo that JD SHOT YOU has taken.
