Creative corner with Siri Westerberg from Warner Music Sweden

Siri Westerberg is a creative project manager at Warner Music Sweden, working with our artist visual identity and everything around their visual universe. After graduating Uppsala university in Sweden they started working within artist management at WIFE Management and later on at Mr Radar Management, with artists such as Miriam Bryant, Awa, and Janice. Siri worked in artist management for around 5 years in Stockholm and London and later moved on to Warner Music at the beginning of 2021.

Our recent chat with Siri discusses their favourite campaigns and talks about the overlaps between visual creativity and music.

IM LOVING

Turnstile has really been a big creative inspiration for me this year. From everything from artwork, photos, videos, collaborations and campaigns. Also seeing them live just makes you remember what music is actually all about.

FAVOURITE VIDEO

It is so hard to pick just one. But one band that has made a lot of innovative music videos throughout the years is Radiohead. An all-time favourite of mine is Karma Police, directed by Jonathan Glazer. Love how the video is shot from the driver’s point of view and it still feels up to date

BEST ARTWORK

The artwork for The Horrors album Skying. It’s just the atmosphere of the cover and that I love everything that Neil Krug does.

RECENT CAMPAIGN

Lately, I have really enjoyed working with our new signing Boy Destroy. A really interesting and promising artist and I have really enjoyed diving into and developing his visual universe from music videos to artwork.

COLLABORATION

Rosalía for Acne Studios FW22 campaign, photographed by the amazing artist Paul Kooiker.

HOTTEST RECENT VIDEO

Even though this music video really is a short film and was released in 2021, it is still my pick. Always come back to it.

LOGO LOVE

Daft Punk's so-called "punk patch" logo. A classic and such a strong logo that has been used in several variations through out the years. As Thomas Bangalter has stated, the logo is intrinsic to their enigmatic ethos: “To us, the Daft Punk logo should be the star - the concept is to keep us more low-profile than the music itself.”