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Creative Corner with Matthew Aure from Bright Antenna Records

May 2022
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Matthew Aure is the VP of Marketing at Bay Area indie label Bright Antenna Records. "On any day you can catch me going through music video treatments, finding photographers, pitching music, making one sheets, you name it," he says. "No day is the same."

Here's our recent chat with Matthew to discuss his favourite campaigns in 2022 and talk about the overlaps between visual creativity and music.

Lots of things keeping me busy at Bright Antenna these days but some of the recent highlights have been Fana Hues and Wilderado.

Fana just released her second project flora+fana, a really special 11-track collection with beautiful artwork and videos. And Wilderado is on fire, a sold out tour, #10 single at Alt Radio and they recently made their late night debut on Jimmy Kimmel Live, it's good to be busy!

I'M LOVING

Tyler the Creator. His current campaign for Call Me If You Get Lost has been flawless. From the artwork, the visuals, the tour, pop ups, merch, you name it. He's checked every box and then some.

FAVOURITE VIDEO

Kendrick Lamar's Alright video is one of my all time favourite videos. Shot in Oakland and Los Angeles by director Colin Tilley.  The way they edited Kendrick to essentially fly all over the city of LA was done so well, very cinematic music video. 

BEST ARTWORK

FKA Twigs LP1. Stunning, eye catching, the colours just scream at you.

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FKA Twigs LP1 and Microsoft Kinect with Washed Out

CREATIVE COLLAB

I loved what Microsoft and Washed Out did on one his latest tours. Microsoft offered their new motion sensing Kinect cameras to Washed Out's tour and took the live show to a new element. Their cameras were able to translate Washed Out's movement on stage and seamlessly integrate it into the show visuals, really special work.

CREATIVE VIDEO

Juggernaut by Tyler The Creator.  How could it not grab your attention, that switch up when he's on top of that insane monster truck Rolls Royce. Go watch it!

GO FOLLOW

Masego -- his captions and IG stories are hilarious!

ICONIC PHOTO

Jimi Hendrix lighting his guitar on fire at Monterey Pop Festival, in Monterey, California, in 1967, photographed by Jim Marshall.