Creative Corner with Matthew Aure from Bright Antenna RecordsMay 2022
Matthew Aure is the VP of Marketing at Bay Area indie label Bright Antenna Records. "On any day you can catch me going through music video treatments, finding photographers, pitching music, making one sheets, you name it," he says. "No day is the same."
Here's our recent chat with Matthew to discuss his favourite campaigns in 2022 and talk about the overlaps between visual creativity and music.
Fana just released her second project flora+fana, a really special 11-track collection with beautiful artwork and videos. And Wilderado is on fire, a sold out tour, #10 single at Alt Radio and they recently made their late night debut on Jimmy Kimmel Live, it's good to be busy!
Tyler the Creator. His current campaign for Call Me If You Get Lost has been flawless. From the artwork, the visuals, the tour, pop ups, merch, you name it. He's checked every box and then some.
I loved what Microsoft and Washed Out did on one his latest tours. Microsoft offered their new motion sensing Kinect cameras to Washed Out's tour and took the live show to a new element. Their cameras were able to translate Washed Out's movement on stage and seamlessly integrate it into the show visuals, really special work.
Juggernaut by Tyler The Creator. How could it not grab your attention, that switch up when he's on top of that insane monster truck Rolls Royce. Go watch it!