James has worked in synch at Sony/ATV for over six years and currently co-heads the department. He's had a wide and varied career in music, advertising and film, having previously worked at Music Sales, Grand Central Studios, Saatchi & Saatchi, Revolution Films and MTV Europe.

What is your favourite album cover of all time, and why?
It's a bit of an obvious choice but Dark Side Of The Moon by Pink Floyd stands out as an iconic album cover and one of my favourites. Most people would be able to name the album from seeing Storm Thorgerson's famous image. I love it's simplicity and it really evokes the flavour of this classic and ground-breaking album.

What is your favourite music video ever, and why?
'Let Forever Be' by Chemical Brothers, directed by Michel Gondry is one of my favourite music videos of all time. The visual concepts are so clever and imaginative with the execution of them equally as impressive. Gondry effortlessly takes us on a psychedelic, dream-like journey, warping time and space with creative visual trickery. I was a film student at the time the video was released and it blew me away.

What is your favourite music photograph, and why?
Legendary photographer Jim Marshall's candid shot of Johnny Cash flipping the bird at San Quentin prison springs to mind. It perfectly captures the raw energy of the artist in that amazing moment in time.

What is the best digital campaign idea you have seen?
The campaign around the release of Daft Punk's 'Random Access Memories' in 2013 was very effective in creating hype and awareness. Lots of sneak previews were released online and via social media. Documentary style interviews with album collaborators including Nile Rodgers and Giorgio Moroder also helped to build the plot leading up to release. Hosting the album launch party at an agricultural fair in rural Australia also led to many a tweet and hashtag!

Who is the most visually iconic artist ever in your opinion?
I'd say David Bowie as he re-defined what it is to be an iconic artist, constantly changing image throughout his career.

Which current creative campaign do you most admire?
I think the campaign and album cover for Jamie xx 'In Colour' is great. The design is memorable and really stands out.