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Creative Corner with Gaelle Fuchs

March 2022
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Gaelle Fuchs is a passionate digital marketer who started volunteering at festivals at 17 years old. After working at L'Oréal for some years, she left everything to move to London and be in the music industry joining Verdigris Management.

She has been working for management companies ever since, creating global digital marketing campaigns. She loves centralised websites with an optimised consumer journey and CRM databases.

Our recent chat with Gaelle discusses her favourite campaigns and talks about the overlaps between visual creativity and music.

I'M LOVING

Creatively at the moment, I’m loving any campaign or company integrating fan opinions and communities, whether it is using discords, fan clubs or CRM. 

Many people seem to not want fans to work in the business but in marketing, it is so useful to be able to think like a fan. It sparks so many creative ideas and strategies. A hardcore fan has an intense passion and when passion can translate into work, magic happens. Hire the fans!

FAVOURITE VIDEO

My all-time favourite music video is Placebo This Picture.

I was (ok, still am) a Placebo fan before being a music professional and saw them live pretty much everywhere. I always loved this song and the video has a fascinating way of showing how a destructive relationship can erase someone's identity but still feel attractive to the eye.

BEST ARTWORK

I’ve always loved the album art for Indochine Paradize.

I was around ten years old when this came out and it gave me a strong impression, although I was too young to really understand. I am still loving the vibe and how well it ties into the album content.

RECENT CAMPAIGN

The most recent campaign I’ve enjoyed working on has been Jungle Loving In Stereo.

The global digital campaign, from rebuilding the website to having a focus point for the campaign with bespoke landing pages for each single and key territory and launching a Live Show CRM acquisition in the venues. It was a wild ride!

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GO FOLLOW

The one artist you should follow on Instagram is Congee.

He is an artist with very exciting things to come! He has such a great sound with a complete visual universe incorporating his heritage as well.

ICONIC

The most iconic music photograph is any picture of Britney on stage at the VMA 2001 with the snake!

Such an icon herself. She was the first single I had as a kid and kept fascinating me all along.

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