Creative corner with Brendan Walsh from Universal Music Group

Brendan Walsh is an International Marketing Manager at Universal Music Group who is based in London.

Our recent chat with Brendan discusses his favourite campaigns and talks about the overlaps between visual creativity and music.

IM LOVING

Always, Slowthai.

FAVOURITE VIDEO

My favourite music videos are the ones that become cultural moments but also show a level of simplicity. This Is America by Childish Gambino was all anyone could talk about for weeks and there was so much to break down and consume. Ultimately though, it was a dance in a warehouse at it's most based form. I struggle to think of greater music video, it's brilliant

BEST ARTWORK

I love all of Slowthais artwork and visual concepts, Nothing Great About Britain is amazing but I also love Tyron.

RECENT CAMPAIGN

Lewis Capaldi always keeps me most busy and I'm always proud of playing a tiny part of his massive success.

COLLABORATION

I love football and I think there is some amazing partnerships going on there across the board. Sea Girls recently sponsored Sunday League Football teams across their UK headline tour with Umbro and Classic Football Shirts if you want an example of real impact you can make with smaller budgets. But then some of the big scale campaigns at the moment reflect the power of both industries and are great to see come together.

HOTTEST RECENT VIDEO

The use of deep fake and AI was really interesting and very on point. I'd never seen it done to that level before and could already be considered ahead of it's time.