Ben Richard is Head of Digital for Good Company, working with acts such as FISHER, Will Clarke, Todd Terry, Jess Bays, Shermanology, Vintage Culture and more. We also provide label services for FISHER’s Catch & Release, Will Clarke’s All We Have Is Now, Jess Bays’ Superstore Records and Charlie Tee’s Total, as well as their sister label Get Together Records. Alongside his work for Good Company, he is the Digital Manager for Snakehips’ Never Worry Records and also runs a label called Night Mayors which is co-founded with Trutopia.
Our recent chat with Ben discusses his favourite campaigns and talks about the overlaps between visual creativity and music.
Fred again... Aside from his recent culture-defining Boiler Room set, unique production style and the variety of artists he works with to blur the lines of genre, I’m loving his ability to connect with fans in a real and authentic way.
Everything from his simple self-shot artwork, camera phone footage music videos to the recent video of him air-dropping an unreleased record to a fan who showed up early to one of his shows.
Fred again...Is taking the electronic music scene by storm at the moment and I'm excited for his next moves.
Jamie XX - Gosh, directed by Romain Gavras. They nailed the filming location, photography, casting and choreography, it’s so good it gives me goosebumps every time I watch it. I’ve always been in awe of how they managed to pull it off and remember watching the BTS footage once which left me even more dumbfounded.
I was around 7-8 years old when I saw the album cover for Daft Punk - Discovery on the CD stand and it instantly drew me in with the futuristic, liquified logo design. I don’t think I even knew who Daft Punk was at the time, I just loved the design so I used my pocket money to buy it. More than 20 years on and the design still looks current, it also ended up being one of my favourite albums of all time, and the only reason I bought it was purely based on the design of the album art!
Jess Bays and Poppy Baskcomb - Temptation. I loved working on this campaign with Jess and Poppy. Working a record with two talented, hard-working and all round good humans always makes a campaign more enjoyable but when the record is also performing well it pushes you creatively to come up with fresh ideas to keep the fire burning and I’m proud of what we’ve been able to achieve so far.
Rockstar Games and Circoloco joined forces to launch Circoloco records together and it’s been my favourite brand collab recently. To launch the label, Rockstar created an in-game event in GTA where players could collect and listen to exclusive mixes from DJs on the Circoloco roster in hidden locations across the map. GTA have also previously featured avatars of The Blessed Madonna, Dixon, Moodymann, Palms Trax, Solomun and more as resident DJs in the game’s nightclubs. I’m not an advocate for music events moving into the virtual world but think it makes for pretty cool promotional content!
This photo of Alice Cooper, who was naked except for a strategically placed snake. Alice Cooper’s manager Shep Gorden printed it on the side of a billboard truck and paid the driver to ‘break down’ at rush hour in Piccadilly Circus to promote his gig at Wembley Arena (that had only sold 50 tickets for the 10,000 cap venue). After the photo caused massive outrage in the media, the gig sold out the next day. Genius!