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We were commissioned to design the centre label and visualisers for Virgin Music's new dance imprint Parachute. 

Building on the lightbeam element used in the packshot the visualiser takes inspiration from a top down perspective of a parachute opening up. The motion reflects it moving into the distance as it gets closer to land which then transitions into a rotating set of lines to subtly connect to the spinning motion of a record. The addition of subtle light effects and noise adds depth and sense of nostalgia.