Parachute

We were commissioned to design the centre label and visualisers for Virgin Music's new dance imprint Parachute. 

Building on the lightbeam element used in the packshot the visualiser takes inspiration from a top down perspective of a parachute opening up. The motion reflects it moving into the distance as it gets closer to land which then transitions into a rotating set of lines to subtly connect to the spinning motion of a record. The addition of subtle light effects and noise adds depth and sense of nostalgia.