LG105

We were asked to develop the visual identity and social creative for London based record label LG105 and its associated playlist 'NOCTURNAL'. Named after the location of the labels inception (Ladbroke Grove) LG105’s visual identity had only scratched the surface of its brand story. In order to immerse ourselves in the process we carried out a fact finding exercise in the Ladbroke Grove area focusing on the iconic Trellick Tower and its surroundings to capture a range of visual references on film and digital.

Utilising our findings we created a range of new brand assets including animated iconography, grid systems, textures and photography as well as introducing a new brand typeface. These assets were then used across social creative to support releases, partnerships and playlist creative giving LG105 a gritty and unique brand identity.

See the full project here: www.two-see.com/project/lg105/