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Effy - Not What It Seems


We were commissioned by Virgin Music to create the visual identity and overarching creative direction for Effy’s debut EP ‘Not What It Seems’ and it’s supporting singles ‘Not Yours’ and ‘Run It’.

The creative approach for the series took inspiration from the varying perspectives of a club night focusing on the relationship between the DJ and the crowd, utilising the motion of light to bring the scenes to life.

See the full project here: