New Balance SQ 2022

We were tasked with creating an engaging virtual experience for runners ahead of the 2022 TCS London Marathon. Working alongside creative production house tpd we created an immersive virtual experience for New Balance and retail partner SportsShoes.com.

Aiming to encapsulate the euphoria of running and celebrate the community, culture and DNA of the city we developed New Balance SQ, a virtual end of Marathon meeting point.

nbsq.co.uk