Australian based design and creative agency owner Shelby Jansen has 10 years of experience working with small independent rock, blues, country, pop and punk artists along with a wide range of experience working with entertainment and tech industry startups. She has done magazine publications and editorial work, tour marketing and merchandising as well as regular digital and print content creation for the music industry under the moniker Hyperviolet since 2017. Being a musician herself, she understands well the nuances of the industry and is able to work alongside touring managers, venue managers, labels and artist representatives to align art with strategic business goals.