I am an award-winning leader and creative director with over 16 years of experience and 9 years of research in branding, including 31 international awards at the prestige level around the world.

I have extensive experience in creative direction, packaging design and branding as well as multimedia. I've worked as a professor at various American universities.

I've had the privilege of working with some of the most innovative brands and organizations in the world including Leo Burnett, Hilton Worldwide, Jordan Aviation, Royal Falcon, Jordan Duty-Free, Samsung Electronics, Macdonald Hotels & Resorts, G2000 AG (formerly G2000 Clothing Group), Hublot Watches and The One by Young Couture as well as various NGOs including UNRWA, International Trade Center (UN), Global Health Development and USAID.

I served as a judge for the Stevie Awards for Creative Communications & International Business, evaluating entries from DHL, Nivea, Pepsi and Coca-Cola, among other big names. I've been a final judge for Future Ideas Amsterdam, Adobe Achievements Awards 2014 - present, the A’ design awards, and Grand Jury Panel at Vega Digital Awards where I evaluated campaigns from companies like Porsche, McCann Stockholm, FOX Networks Group Spain, BBC, Jaguar and eBay.

Additionally, I was the chair of the Media Awards Judging Committee for our 17th annual Stevie Awards for Women in Business. And I was a team facilitator for the World Design Challenge on Sustainable Packaging that tackles UN Sustainable Development Goal 12: Responsible Consumption and Production, and a peer reviewer for the Journal for Artistic Research.

Finally, I was a judge for the next creative leader of the USA 2021 & 2022 by One Club for Creativity, Biennial exhibition 2022.