New Balance #247

Background:

New Balance has fully cemented itself as one of the greats when it comes to footwear. Continuously expanding in global popularity, it has become a staple brand for the young fashion conscious individual whilst still retaining its reputation as one of the leading brands for running and fitness. Numbers are used to define the vast majority of the footwear produced which has become widely regarded as their USP. With a shift in more contemporary styles being hot in demand, New Balance countered this with their first brand new silhouette in nearly 20 years; the 247.

Challenge:

To bring the New Balance 247 range and it’s sub genres to early adopters and the masses, showing the relationship between each trainer and the lifestyles of those who wear it.

Solution:

The target audience for 247 all have their differences but they can be united by their busy lifestyle. A video for each sub category of the 247 silo was created, following our early adopters through day and night, switching between global locations and pushing forward a massive cultural energy for the brand.