Lynk & Co - Launch Content

Background:

At the time a new contender in the automotive industry, Lynk & Co was ready to make an impact with the launch of the brand and it’s new high tech vehicles. Targeted directly to the consumer, cutting out dealerships and putting the customer first, each vehicle has the ability to be customised before purchase.

Challenge:

To create animated content that will support the launch of the brand. Including a logo sting and a website walkthrough.

Solution:

A walkthrough of the Lynk & Co website and the user interface, showing the journey one would take when viewing the different models and exploring the features they offer. Several animated designs were created for the Lynk & Co logo, keeping in line with the styles of animation that had been set in the brand guidelines.