Havana Club - Skepta, Ignorance is Bliss Competition

Havana Club, in partnership with Skepta required an animated adaption of the Ignorance is Bliss album artwork. The iconic Havana Club Bottle needed to be added in as it's own square within the artwork and then collectively aniamted, with each of the squares moving position within the frame. The animation worked as an incentive for fans to enter a competition to win tickets to Skepta's tour, requiring them to pause the animation on instgram when the bottle was positioned dead centre.