New Balance Football Brand Launch

Challenge

Develop branded content that builds a distinct and unique style for NB Football, setting it up ready for a global launch into a highly competitive market.

Background

Todays young player is increasingly more aware of how much work goes into success. The determination to power through and never give up is vital.

Solution

A launch event in London marked the beginning of New Balances entry into the football market, revealing the brand and the signed players.

Exclusive NB Football tickets were created and sent out as invites to all of those atteneding. Capturing the brands look and feel and individually housed in a branded box, the tickets included a subtle foil embossed NB logo with an edgy perforation for tearing off upon entry.

Pull out posters were included as part of a promotional gift pack, presenting all of the signed players in the distinctive NB Football style.

Several videos were also produced, including a Brand Story piece showing the history of New Balance and how they have progressed into the football market. Interview videos offered player insights into their reason's for joining the NB family and how they see their future progressing.