New Balance #louderthanwords

New Balance (NB) has fully cemented itself as one of the greats when it comes to footwear. Continuously expanding in global popularity, it has become a staple brand for the young fashion conscious individual whilst still retaining its reputation as one of the leading brands for running and fitness. Numbers are used to define the vast majority of the footwear produced which has become widely regarded as their USP.

Numbers was the driving factor in creating a distinctive feel across all NB global content, sourced from the brands USP and elevated to become a way of creating a narrative - “Numbers Speak Louder than Words” was born.

Several short documentary films were produced, offering stories from cultural influencers who share the brand’s passion for creativity, making use of numbers to tell their own personal stories that reflected the pillars of the NB Brand – Craftmanship, Authenticity and Evolution.