Reel Long Overdub - Branding
Reel Long Overdub
We were commisioned last year by the super enigmatic London/Leeds based record label and party promoters Reel Long overdub to create a logo and a label template to use for there heavily sought after 7inch records.
When we were working on the logo we took inspiration from label founders Brudenell Groove's infamous castle party teepee tent. This feautures as a motif of the top of the teepee pointing towards a combiantion symbol of the sun and moon, a hint to the type of events that the label puts on in the day and night.
We rounded this off with a radiant cirlce, hinting to the vinyl the label releases and balanced with bold typeface underneath.
On the vinyl label templates we wanted to create something colorful, eccentric with a design that would be mesmerising whilst spinning on a record player but also legible for djs when finding the track information.