Music Video Animation for Ratbag with Universal Music NZ (Dead End Kids)

Created as part of a long-term creative partnership with Ratbag (Universal Music NZ), in which I developed a cast of fictional bandmates and a series or social media animations and music videos to expand the cinematic world of Ratbag’s music. 

THE BRIEF: One of series of character animations to be overlayed on ‘live’ music videos, featuring the fictional bandmates I developed with Sophie Brown. This video was for Ratbag - ‘Dead End Kids’.

Inbetweens and roughs assistance by Beatrice Robinson. Compositing by Taylor Malmo. Animation storyboards, roughs and keyframes by Ally Baston (me :) ). 

See the process here: https://www.allybaston.com/po…