Music Video for Alissic with Sony Music

THE BREIF: A mixed-media music video animation featuring claymation/2D animation, live footage and green screen vfx, The story follows Alissa- being led by a white butterfly- exploring a creepy/surreal world, which acts as a parallel for her internal world & emotional journey.

★Pitch ★Concept ★Storyboard ★Set Design

MY ROLE: I was consulted during the creative development process with a simple concept, and devised a storyline, set concepts and ultimately a shot-by-shot storyboard. I assisted production on-site in Sheffield, UK, directed and filmed a promotional campaign, and contributed animation for the final video.

SOCIAL MEDIA CAMPAIGN: I developed a series of complimentary short-form videos set within the world to use as teasers and social media promotional content. I directed, shot, edited and animated this series, and then devised a strategic rollout scheme for the campaign.

-The campaign garnered 4 Million views and 312k likes on TikTok.
 

See the process here: https://www.allybaston.com/po…