New Balance Football, Boot Tech #MAKETAKE

Background:

New Balance Football had made quite an impact with the launch of it’s first two headline boots Visaro (Make) and Furon (Take) under the Make Take campaign. Several new colourways were now due for release.

Challenge:

To create impactful boot tech videos for the new colourways of Visaro and Furon that target key features of the boots.

Solution:

Several boot tech animations were produced, using 3D renders of the Visaro and Furon to manipulate a 360 view of the boots and pick out key pieces of tech. The atmospheric audio and sound effects helped to enhance key parts of the animation and build anticipation. LED perimeter boards were also created to help promote the boots within New Balance Football team stadiums. Working on such a wide format, it was important to maximise the space and to cover key angles of the boots.