Majestic x Nightcrawlers

Ministry of Sound, part of Sony Music, needed to create artwork for the new DJ Majestic single, Losing My Mind. The cover artwork direction was inspired by old flyers/posters from the 90s UK dance era, using a combination of photography and graphic elements. A new Majestic smiley icon was also created that was used on the poster design. Full campaign support was provided including the lyric video shown above plus animated and static social media assets across the usual platforms.