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Little Simz - Rollin Stone

British rapper Little Simz, signed to AWAL, needed an animated lyric video for her latest track Rollin Stone. With an incredibly tight turnaround required I was approached based upon my folio's creative direction. The aesthetic of the video needed to be cool, clean, colourful with a hint of futurism. The artist was keen to work with block colour, geometric shapes and expressive animated typography. The sleeve design direction was already in place and with additional creative direction from Jeremy Cole, a font selection was suggested. I used a scattered grain texture over the moving backgrounds to contrast with the clean animated type. I also introduced the simple concept of the bouncing balls to reflect the track title and to illustrate the energy of the lyrics.

Warning: Contains strobing effects and explicit lyrics.