Apocalypse

In the midst of all these lockdowns, the world at times has felt a little apocalyptic, these feelings as well as the song’s title actually inspired our concept for singer songwriter IZZA’s Apocalypse video. The original idea was to present IZZA as a lone survivor, the last human alive at the end of the world. Initially we wanted a green screen up behind her as she sang to show what this ‘doomsday’ life looked like, however, after our first edit we felt this alone didn’t work. Developing on our first edit we chose to incorporate a studio performance and some empty London performance shots, whilst altering the green screen to become over the top explosions that added to the end of the world vibe.

The video was shot on a video 8 camera, super 8 and a Blackmagic 6K camera. At Daisy Chain we are big fans of mixed media and intertwining different styles together. We very content with the final finish of this piece.