Creative direction for by freddiemade

"New Balanciaga" Balenciaga x New Balance custom hybrid shoes conceptualised for Highsnobiety by me. Merging two of the most iconic "dad" shoes together, as well as remixing their names to create a new identity, these were dubbed the 'Ultimate Dad Shoe' by press. I was then contacted to be told a limited run of four were being created by Jake Danklefs. (I'm now the pround owner of one of those pairs, my first wearable meme!)