Creative direction for Rihanna by freddiemade

An ongoing series of digital collages for my personal Instagram featuring Rihanna and the Queen. The idea being simple. Both are famed for their colour block outfits (different in style, yes) and both are referred to as 'Queen'. So I simply merged the two together. Rihanna posted three of the images in a row on her personal Instagram account and the images subsequently went viral, when they gained over 100 pieces of press coverage worldwide, including BBC Radio 1, ITV News, Vice, Hunger Mag, Refinery29 and Perez Hilton. I was interviewed in Vogue, Paper Mag the Evening Standard and the Guardian about the collages.