Artwork for apple music, drake by freddiemade

Watch here - https://www.instagram.com/p/B… A series of creative influencers were selected by Apple Music create a GIF to announce the launch of Drake's album 'More Life'. I was one of those fortunate enought to be selected to concept and design an animation, which went live on the day the album dropped. The brief was to embody what 'More Life' meant to me, using lyrics and colours from the album as visual guidance, putting my own spin on too. I chose to show 'More Life' with an endless journey down a road at night, into a never ending horizon. Those long journeys with and without friends, when you're able to reflect on the beauty of the world around you and everything happening in your life. I think you're very present in moments like that, and what's more 'more life' than presence.