Artwork for by freddiemade

I collaborated with Lane Crawford for Chinese New Year, to create a full digital and social campaign to live across their website and social. 2018 was year of the Dog and Lane Crawford had curated a range of limited dog related fashion and merchandise, for which I concepted, designed and animated a piece of content for each product. To stay true to the luxe nature of the brand but also the novelty nature of the CNY product, I created a series of playful assets that would excite and engage consumers. Each of the products had their own personality so each piece of artwork had it's own narrative to match.