New Balance 574 Campaign

The New Balance 574 is a classic trainer. This iconic style was soon to be re-design and targetted at a younger audience of early adopters (those looking for emerging trends and brands), who's desire for 'what's next' leads them to seek out new experiences in every aspect of their life. With this in mind, a campaign was required to push the new 574 forward into this target market. The creative needed to reflect key aspect of the campaign including 'looking forward' and 'capturing the moment'.

Several key visuals were created, focussing on photography of a model and product situated on a rooftop, high above the city, surrounded by opportunity and looking to the future. The chosen style was minimal and clean, whilst not overly stylised, retaining it's natural beauty. Content created included mood boards, style guides and key visuals, as well as a mood film.