Psychologist Visual Identity

branding // Visual Identity for a psychologist based in Italy marketing herself for both Italian and Brazilian audiences, the brand explores the duality and expression that Bethiely Gerke brings to her clients standing out from her peers when highlighting her main perks.

The brand logo represents the movement and listening that happens in a therapy session. It connects the psychologist with the patient in a caring way. Bethiely wanted her brand to express both lightness and reception - welcoming. Wanting to also express seriousness and responsibility to portrait the delicate position that the profession takes.

The brand has a more extensive colour pallet to express Bethiely’s more expressive creative side. Targeting two different audiences, one in Brazil and one in Italy, the brand creates enough variety, while being consistent, to connect with both - as also having the business card being in both languages in each side.

The tall serif font brings together that responsibility side that the client wanted to convey to her audience, while still painting that modern touch, that’s more light and friendly.